Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pizza King is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Pizza King performance in the France and how they change over time
See what factors influence Pizza King performance in the France and how they change over time
Available by subscription
Available by subscription
An analysis of Pizza King' competitors in the France
An analysis of Pizza King' competitors in the France
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Pizza King holds a leading position at the 98th percentile. This signifies a strong market presence, indicating high customer preference relative to its competitors. Performance peers within the same percentile include SUSHI AIME, le palais de montbeliard, Pizza Tempo, La Voile, Restaurant BISTRO Gusto Brignais, and Carmine.
Customer satisfaction reflects brand perception, influencing loyalty and repurchase rates. Monitoring CSAT informs service improvements and targeted marketing efforts.
Pizza King's overall customer satisfaction is high at 86%, with a 1.9 percentage point increase year-over-year. Metropolitan France shows a slight decrease in CSAT, registering at 85% with a -0.8 percentage point change. This mixed performance signals a need to investigate regional differences.
Average check indicates customer spending per visit. Tracking it helps optimize pricing strategies and identify upselling opportunities to boost revenue.
Pizza King's overall average check is 17.8 EUR, reflecting a 6.8% increase year-over-year. Metropolitan France reports an average check of 18 EUR with no change. The rising average check suggests increased customer spending or successful pricing adjustments.
Outlet count reflects brand reach and market penetration. Tracking it shows expansion progress and identifies untapped geographic opportunities.
Pizza King has 27 outlets in France. Metropolitan France accounts for 26 outlets, while Guadeloupe has 1. The concentration in Metropolitan France indicates its importance, while expansion into Guadeloupe demonstrates growing reach.
Competitor analysis reveals market dynamics. Identifying shared customers informs competitive strategies and highlights opportunities for differentiation.
Pizza King's top competitors based on cross-visitation include McDonald's (16.28%), Burger King (11.63%), KFC (6.98%), O'Tacos (4.65%), and Quarter Time (4.65%). These insights highlight the competitive landscape and potential areas for targeted marketing efforts.
Analyzing traffic workload by hour reveals peak times. Understanding this informs staffing and resource allocation, improving customer experience and efficiency.
Pizza King experiences peak traffic between 18:00 and 21:00, with the highest workload around 19:00 and 20:00. There is also elevated traffic during 11:00-14:00. Minimal activity occurs between 0:00 and 10:00.
Understanding consumer segments enables targeted marketing. Gender and generational insights inform messaging, promotions, and product development.
Women are under-indexed (91) as Pizza King's consumers, while Men are over-indexed (108). Gen X consumers are under-indexed (82), Gen Y consumers are over-indexed (109), and Gen Z consumers are slightly under-indexed (99). Therefore, Pizza King appeals more strongly to Men and Gen Y, signalling high affinity in the Gen Y segment. Gen X is underrepresented.