Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pizza Hut is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Pizza Hut performance in the Jordan and how they change over time
See what factors influence Pizza Hut performance in the Jordan and how they change over time
Available by subscription
Available by subscription
An analysis of Pizza Hut' competitors in the Jordan
An analysis of Pizza Hut' competitors in the Jordan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile reveals competitive strength and customer preference in the industry, indicating the brand’s share of foot traffic.
Pizza Hut's Market Performance is at the 97th percentile in Jordan's Cafe & Restaurants industry, indicating a leading position. This means Pizza Hut captures a significant portion of customer traffic. Performance peers in the same percentile: My Mom's Recipe Restaurant, Osool AlDeyafah Al Arabia, Em Sherif, Habib Beirut, Gessa By Saba قصة, and Ghaith Restaurant.
CSAT reflects customer happiness, directly impacting loyalty and revenue. Monitoring changes helps identify areas for service improvement.
Pizza Hut's overall customer satisfaction (CSAT) in Jordan is 62%, a decrease of 14.1 percentage points year-over-year. In Amman, CSAT is 60%, with a decrease of 17.8 percentage points. This indicates a decline in customer happiness, potentially requiring service improvements to boost loyalty and revenue.
Average Check reveals spending habits, showing revenue per transaction. Growth indicates increased value or pricing power.
The overall average check for Pizza Hut in Jordan is 12.5 JOD, an increase of 4.9% year-over-year. In Amman, the average check is 12.4 JOD, with no growth. This suggests higher spending per transaction overall, but stagnancy in Amman.
Outlet count indicates market presence and accessibility. Changes reflect expansion strategy and potential revenue reach.
Pizza Hut has a total of 19 outlets in Jordan. Amman accounts for 14 outlets, Irbid has 2, while Balqa, Aqaba and Zarqa each have 1. This highlights a concentrated presence in Amman with smaller representation in other states.
Understanding competitors reveals market dynamics. Cross-visitation data shows which brands share Pizza Hut's customer base.
The top competitors of Pizza Hut in Jordan, based on customer cross-visitation, are McDonald's (19.28%), Crispy chicken (9.64%), KFC (9.64%), Qaysar Pizza (8.43%), and Firefly Burger (7.23%). This shows shared customer interests with these brands.
Traffic Workload shows peak hours, informing staffing and marketing. Understanding visit patterns optimizes resource allocation.
Pizza Hut's peak traffic workload in Jordan occurs between 6 PM and 11 PM, with the highest workload at 55.09% at 11 PM. The lowest traffic occurs between 3 AM and 9 AM. This data helps to optimize staffing during peak hours.
Analyzing consumer segments by gender and generation informs marketing strategies. Affinity insights enable targeted positioning.
Pizza Hut customers in Jordan show a higher affinity towards women, with an index of 52% compared to the average consumer. Men are significantly overrepresented, with an affinity index of 125%. Gen Y has an affinity index of 129% and Gen Z has an affinity index of 227%.