Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Jordan and how they change over time
See what factors influence McDonald's performance in the Jordan and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Jordan
An analysis of McDonald's' competitors in the Jordan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand strength and customer preference, indicating competitiveness within the Cafe & Restaurants industry.
McDonald's holds a leading position (99th percentile) in Jordan's Cafe & Restaurants market, demonstrating its competitive strength. Peers in a similar range include Hawa Beisan, Zuhoor AlShafa Restaurant and Grills, Jubran, Marouf Cafe, Fox Gate Mall, and Crispy chicken, signaling a cluster of high-performing brands.
Customer satisfaction (CSAT) reflects customer happiness. Tracking CSAT helps identify areas for improvement and strengthens customer loyalty.
McDonald's overall CSAT in Jordan is 56%, down 1.5 percentage points year-over-year. Amman shows a higher CSAT (58%) with a 1 percentage point increase, while Aqaba has a lower CSAT (27%) with a significant decrease of 22.7 percentage points, indicating regional variations in customer experience.
Average check reveals customer spending per visit. Monitoring this metric helps assess pricing strategies and customer purchasing behavior.
The overall average check for McDonald's in Jordan is 14.6 JOD, an increase of 11.8% year-over-year. Aqaba has the highest average check at 17.3 JOD, while Amman's average check is 14.8 JOD, and Irbid's is 15.3 JOD, showing variations in spending across regions.
Outlet count indicates brand presence and market coverage. More outlets often mean greater accessibility and potential revenue.
McDonald's has 38 outlets in Jordan. Amman has the most outlets (28), followed by Irbid (4), Balqa (2), and Zarqa (2). Aqaba and Madaba each have one outlet, reflecting a concentration of presence in Amman.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies and customer retention efforts.
Top competitors for McDonald's in Jordan, based on cross-visitation, are Crispy chicken (7.34%), Habibah Sweets (6.66%), Qaysar Pizza (5.16%), Marouf Cafe (4.48%), and Firefly Burger (4.08%), highlighting shared customer bases.
Traffic workload analysis reveals peak hours. Helps optimize staffing, manage resources, and enhance customer experience during busy times.
McDonald's in Jordan experiences peak traffic between 6 PM and 10 PM, with the highest workload occurring at 9 PM (71.27%). Traffic is lowest between 4 AM and 7 AM, indicating nighttime and early morning lulls.
Consumer segment insights enable targeted marketing. Understanding gender and generational preferences improves engagement and conversion rates.
McDonald's customer base in Jordan shows a higher affinity among men (index 129) compared to women (index 44). Among generations, Gen Y (index 111) shows the highest affinity, while Gen X (index 100) is average and Gen Z (index 87) is under-indexed.