Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the Jordan and how they change over time
See what factors influence KFC performance in the Jordan and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Jordan
An analysis of KFC' competitors in the Jordan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength through foot traffic, indicating competitive advantage and customer preference within the industry.
KFC in Jordan holds a leading market performance at the 98th percentile, positioning it among the top 2% of brands. This high percentile reflects strong customer preference and significant competitive strength within the Cafe & Restaurants industry. Performance peers include: Meat moot, 99Grill Marj Al-hamam, KOW CO. BBQ & SMOKE HOUSE, حلويات اغاتي فرع دابوق, Beit Marzooq Restaurant, and المنقل.
Customer satisfaction (CSAT) reflects brand perception and loyalty, influencing repurchase rates and long-term business success.
KFC's overall customer satisfaction in Jordan is 34%, a slight increase of 1 percentage point year-over-year. The Amman region shows a CSAT of 36%, with a growth of 1.4 percentage points. Although positive, this CSAT score suggests there's room for improvement in customer experience strategies to boost loyalty and advocacy.
Average check indicates customer spending per visit, crucial for revenue analysis and strategic pricing adjustments.
The average check for KFC in Jordan is 13.8 JOD, reflecting an 11.5% increase year-over-year, suggesting higher customer spending. In Amman, the average check is 12 JOD with no growth. This increase could stem from menu changes, promotional offers, or shifts in consumer spending habits.
Outlet count reflects brand presence and market penetration, essential for assessing geographic coverage and expansion strategies.
KFC has 27 outlets in Jordan. The majority, 22, are located in Amman, while Irbid has 2, and Balqa, Aqaba and Zarqa each have 1. This distribution highlights a concentration in the capital, with opportunities for expansion in other regions.
Competitor analysis identifies key rivals, informing competitive strategies and highlighting opportunities for differentiation.
The top competitors for KFC in Jordan, based on cross-visitation, are McDonald's (21.37%), Crispy chicken (8.40%), Hashem Restaurant (6.87%), Qaysar Pizza (6.87%), and Pizza Hut (6.11%). McDonald’s has the highest cross-visitation, indicating it captures a significant portion of KFC's potential customers.
Traffic workload by hours reveals peak operational periods, optimizing staffing and resource allocation for maximum efficiency.
KFC in Jordan experiences peak traffic between 17:00 and 23:00, with the highest workload around 21:00 (58.96%). The lowest traffic is between 03:00 and 10:00, with no traffic between 04:00 and 09:00. Resource allocation should align with these peak hours to enhance service.
Analyzing consumer segments by gender and generation helps to tailor marketing strategies to increase consumer affinity.
Consumers of KFC in Jordan are 134% more likely to be men and 173% more likely to be from Gen X. Women are under-indexed, with an affinity value of 36%. Gen Y affinity value is 97%. These insights inform targeted marketing efforts.