Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Firefly Burger is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Firefly Burger performance in the Jordan and how they change over time
See what factors influence Firefly Burger performance in the Jordan and how they change over time
Available by subscription
Available by subscription
An analysis of Firefly Burger' competitors in the Jordan
An analysis of Firefly Burger' competitors in the Jordan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Firefly Burger is a leading brand with a market performance percentile of 99 in Jordan's Cafe & Restaurants industry, placing it in the top 1%. This indicates a strong market presence. Performance peers in a similar range include Fox Gate Mall, Jubran, Hawa Beisan, McDonald's, Zuhoor AlShafa Restaurant and Grills, and Marouf Cafe.
CSAT is crucial as it reflects customer loyalty and predicts future revenue. High CSAT often leads to positive word-of-mouth and repeat business.
Firefly Burger boasts a strong customer satisfaction (CSAT) score of 85% in Jordan, a significant 7.9 percentage point increase year-over-year. Aqaba leads with 93%, followed by Amman at 78% and Irbid at 61%. CSAT peaked in May 2025, showcasing positive trends.
Average check reflects spending per customer, impacting revenue. Tracking it helps optimize pricing and menu strategies for increased profitability.
Firefly Burger's average check is 10.4 JOD, a 6.7% increase year-over-year. Aqaba has the highest average check at 10.9 JOD. The average check increased between April and June 2025, indicating a positive revenue trend.
Outlet count indicates market reach and brand accessibility. Expansion reflects growth, while strategic distribution enhances convenience.
Firefly Burger has a total of 9 outlets in Jordan. Amman leads with 4 outlets, followed by Zarqa with 2, and Ajlun, Aqaba, and Irbid each with 1. This distribution shows a strong presence in Amman with potential for expansion.
Understanding key competitors through cross-visitation data reveals direct rivals and opportunities for competitive differentiation and marketing strategies.
Firefly Burger's top competitors, based on cross-visitation, are McDonald's (5.37%), Marouf Cafe (5.19%), Crispy chicken (5.01%), Al Ameed Coffee (3.40%), and Zuhoor AlShafa Restaurant and Grills (2.86%). These brands represent where Firefly Burger's customers also spend their time.
Traffic workload shows peak hours, enabling staffing and resource optimization for better customer experience and operational efficiency.
Firefly Burger experiences peak traffic workload between 18:00 and 22:00, with the highest workload at 22:00 (66.48%). Traffic is minimal between 03:00 and 09:00. Staffing and resources should be prioritized during peak hours to meet demand.
Consumer insights by gender/generation enable tailored marketing, improving engagement and ROI by aligning with specific preferences and behaviors.
Firefly Burger's consumer base shows a higher affinity among men (index 117, delta 16.62) compared to women (index 68, delta -31.68). Gen Y (index 131, delta 30.82) exhibit higher affinity than Gen X (index 54, delta -45.93). Men and Gen Y consumers are overrepresented compared to the average consumer.