Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Crispy chicken is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Crispy chicken performance in the Jordan and how they change over time
See what factors influence Crispy chicken performance in the Jordan and how they change over time
Available by subscription
Available by subscription
An analysis of Crispy chicken' competitors in the Jordan
An analysis of Crispy chicken' competitors in the Jordan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Crispy chicken holds a leading market position in Jordan's Cafe & Restaurants industry with a 99th percentile. This high percentile indicates strong customer preference and a substantial share of foot traffic compared to peers like AJDA Coffee & Bakery, Marouf Cafe, Qahwa BLK, Zuhoor AlShafa Restaurant and Grills, Tlaa AlAli, Jabal, and McDonald's.
Customer satisfaction (CSAT) reflects customer happiness, influencing loyalty, and brand reputation. Higher CSAT often correlates with increased revenue and positive word-of-mouth.
Crispy chicken's overall CSAT in Jordan is 60%, a decrease of 2.6 percentage points year-over-year. CSAT varies by state: Irbid (86%), Madaba (82%), and Zarqa (66%) show higher satisfaction, while Amman (58%) and Balqa (33%) show lower CSAT. Monitoring and addressing concerns in Amman and Balqa are crucial to improving overall customer loyalty.
Average check reveals spending patterns, reflecting menu appeal and pricing strategy. Monitoring trends informs revenue optimization and promotional strategies.
Crispy chicken's overall average check in Jordan is 10.5 JOD, a 24.8% increase year-over-year. Average check varies by state: Amman (11.6 JOD) has the highest, while Aqaba (6.3 JOD) has the lowest. Understanding regional differences can inform targeted promotions.
Outlet count indicates brand reach and expansion strategy. It shows market presence and accessibility to customers across different locations.
Crispy chicken has 10 outlets in Amman, 2 in Zarqa, and 1 each in Balqa, Aqaba, Madaba, and Irbid. The concentration in Amman suggests a strategic focus on the capital, while expansion to other regions indicates growing market penetration.
Competitor analysis identifies key rivals and customer preferences. This enables strategic differentiation and targeted marketing to maintain competitive edge.
McDonald's (11.16%) is the top competitor based on cross-visitation, followed by Qaysar Pizza (7.23%), Habibah Sweets (7.02%), Firefly Burger (5.79%) and Marouf Cafe (5.79%). Understanding these co-visitation patterns can help Crispy chicken refine its offerings and marketing to retain customers.
Traffic workload shows peak hours and customer flow. It optimizes staffing, resource allocation, and promotional timing for operational efficiency.
Crispy chicken experiences peak traffic between 17:00 and 22:00, with the highest workload around 18:00 (70.63%). Traffic is minimal between 3:00 and 9:00. Optimizing staffing levels and promotional activities to align with peak hours can enhance customer experience.
Consumer segments reveal audience preferences. Understanding gender and generational affinity allows targeted marketing, product development and better brand positioning.
Crispy chicken customers show an affinity mix of Women (39) and Men (132). Gen X index is 216, while Gen Y index is 81. Men and Gen X are overrepresented in Crispy chicken’s customer base.