Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pizza Hut is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pizza Hut performance in the Germany and how they change over time
See what factors influence Pizza Hut performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of Pizza Hut' competitors in the Germany
An analysis of Pizza Hut' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, reflecting its competitive strength and customer preference in the Cafe & Restaurants sector.
Pizza Hut's market performance is at the 99th percentile, indicating a leading position in Germany's Cafe & Restaurants industry. This signifies strong customer preference. Performance peers such as Cafe & Bar Celona, Block House, Gosch, Hofbräuhaus München, Coffee Fellows, and Starbucks, share the same leading percentile.
Customer satisfaction (CSAT) reflects how happy customers are. Higher CSAT often correlates with loyalty, repeat visits, and positive word-of-mouth referrals.
Pizza Hut in Germany has an overall CSAT of 74%, a 13.6 percentage point increase year-over-year. This indicates a significant improvement in customer satisfaction. CSAT varies by state, with Lower Saxony showing the highest CSAT (86%) and Saxony the lowest (66%), though all states except Saxony showed CSAT growth.
Average check size indicates customer spending per visit. Tracking this metric helps understand revenue trends and the effectiveness of pricing and promotions.
The overall average check for Pizza Hut in Germany is 21.6 EUR, a 5.9% increase year-over-year. Hesse has the highest average check (25.7 EUR). Fluctuations in average check are visible month to month, from 21.97 EUR in April to 19.61 EUR in June.
Outlet count reflects brand presence and reach. More outlets can increase accessibility, market share, and overall brand visibility within the country.
Pizza Hut has a varying number of outlets across German states, with Hesse having the most (23), followed by North Rhine-Westphalia and Bavaria (11 each). This distribution indicates a concentration of Pizza Hut locations in specific regions within Germany.
Analyzing competitors helps understand the competitive landscape and identify opportunities to differentiate and capture market share from rival brands.
The top competitors for Pizza Hut in Germany, based on customer cross-visitation, are KFC (13.17%), McDonald's (10.20%), Burger King (4.82%), L'Osteria (3.82%), and Starbucks (2.55%). This data suggests that customers who visit Pizza Hut also frequently visit these fast-food chains.
Understanding traffic workload by hour of day allows for efficient staffing, resource allocation, and targeted marketing to maximize sales during peak times.
Pizza Hut's peak traffic workload in Germany occurs between 11:00 and 22:00, with the highest traffic between 17:00 and 18:00. There is minimal activity between 0:00 and 10:00. This data informs operational decisions for staffing and promotions.
Analyzing consumer segments by gender and generation enables tailored marketing and positioning, maximizing relevance and engagement with diverse customer groups.
Pizza Hut's customer base in Germany has an overrepresentation of women (79%), Gen Y (124%), and Gen Z (130%), while men (112%) and Gen X (88%) are also represented. This implies high affinity for these groups, guiding targeted marketing efforts.