Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pirajá is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pirajá performance in the Brazil and how they change over time
See what factors influence Pirajá performance in the Brazil and how they change over time
Available by subscription
Available by subscription
An analysis of Pirajá' competitors in the Brazil
An analysis of Pirajá' competitors in the Brazil
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market share reveals competitive strength and customer preference within the Cafe & Restaurants industry in Brazil.
Pirajá, with a market performance of 99, is a leading brand, in the top 1%. This signifies strong customer preference and competitive edge compared to peers like Restaurante Mega Rango I, Fazenda Churrascada Curitiba, K House Sushi, Famiglia Reis Magos, Parada Guanabara, and Gianttura Ristorante.
Customer satisfaction reflects brand perception and loyalty, influencing repeat business and positive word-of-mouth.
Pirajá's overall customer satisfaction is 48%, a decrease of 11.7 percentage points year-over-year. This indicates a potential decline in customer perception and requires investigation into the causes and implementation of improvement strategies. Satisfaction in the Southeast Region mirrors the overall score at 48%.
Average check indicates customer spending per visit, reflecting menu pricing, order value, and customer affluence.
Pirajá's average check is 114.7 BRL, a 5.4% increase year-over-year. This suggests customers are spending more per visit, potentially due to menu price adjustments or increased order sizes. The Southeast Region reflects this average check value.
Outlet count indicates brand reach and market presence, influencing accessibility and revenue potential.
Pirajá has 12 outlets in the Southeast Region. This number shows the physical presence of the brand in Brazil.
Identifying competitors reveals the competitive landscape and helps understand customer choices.
Pirajá's top competitors, based on cross-visitation, are McDonald's (7.33%), Madero (5.76%), Outback Steakhouse (5.76%), Coco Bambu (4.71%), and Fogo de Chão Brazilian Steakhouse (3.66%). This highlights the brands Pirajá's customers also frequent.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation to enhance customer experience.
Pirajá experiences peak traffic workload between 12:00 PM and 2:00 PM, with the highest workload at 1:00 PM (58.99). The lowest workload occurs during the early morning hours (2:00 AM to 10:00 AM). This information informs staffing and operational strategies.
Understanding consumer segments enables targeted marketing, tailored offerings, and improved customer engagement.
Pirajá's consumer base shows high affinity for women (95 index) and men (104 index), suggesting that brand is visited almost equally by both genders. Gen X (153 index) shows high affinity to the brand, which means they visit the brand more often compared to the average consumer. Gen Y (102 index) also visit the brand frequently.