Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pinkberry is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pinkberry performance in the United States and how they change over time
See what factors influence Pinkberry performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Pinkberry' competitors in the United States
An analysis of Pinkberry' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pinkberry's Market Performance is at the 99th percentile, positioning it as a leading brand. This high percentile indicates strong brand preference. Peers Toarmina's Pizza, Buzzard Billy's, Troll Pub, Atilano's Mexican Food, Autentica Taqueria and Jim's South share a similar percentile.
Customer Satisfaction (CSAT) measures customer happiness, which impacts loyalty and brand perception. Improved CSAT often leads to repeat business.
Pinkberry's overall CSAT is 71%, a 6.5 percentage point increase year-over-year. Michigan has the highest CSAT at 80%, followed by California at 67% and Texas at 60%. CSAT fluctuated between 50% and 80.61% from April to June 2025, signaling varied customer experiences.
Number of Outlets indicates market presence and expansion. More outlets can lead to greater brand visibility and accessibility for customers.
Pinkberry has 25 outlets in California, the highest number of locations. Texas has 7, Michigan 3, and Maryland, New York and Rhode Island each have 2. Colorado, Arizona, Delaware, and Florida each have 1 outlet, showing varied distribution across states.
Identifying competitors helps refine strategies. Understanding cross-visitation reveals where customers go besides your brand.
Pinkberry's top competitors based on customer cross-visitation are Starbucks (11.40%), McDonald's (10.53%), Chick-fil-A (10.53%), Taco Bell (8.77%), and In-N-Out Burger (7.02%). This indicates that Pinkberry customers also frequent these major fast-food and cafe chains.
Analyzing traffic workload helps optimize staffing. Understanding peak hours ensures adequate resources to meet customer demand.
Pinkberry's traffic workload peaks between 11:00 AM and 8:00 PM, with the highest activity at 6:00 PM (59.69%) and 7:00 PM (59.35%). Traffic is minimal between midnight and 5:00 AM, indicating overnight closures or very low activity.
Understanding consumer segments allows targeted marketing. Tailoring strategies based on demographics increases engagement and ROI.
Pinkberry's consumer base shows a higher affinity among women (index 124) compared to men (index 80). Gen Z has the highest affinity (index 146), followed by Gen Y (index 111) and Gen X (index 88). This suggests Gen Z and women are strongly engaged with Pinkberry.