Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Las Iguana's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Las Iguana's performance in the United Kingdom and how they change over time
See what factors influence Las Iguana's performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
An analysis of Las Iguana's' competitors in the United Kingdom
An analysis of Las Iguana's' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reflects brand’s share of foot traffic, revealing its competitive strength and customer preference.
Las Iguana's holds a leading market position with a percentile of 99 in the Cafe & Restaurants industry in the United Kingdom. This high percentile signifies a strong market presence compared to peers like Black Sheep Coffee, Pizza Pilgrims, Pho, Boom Battle Bar, Mowgli Street Food and Frankie & Benny's.
CSAT reveals how well a brand meets customer expectations, directly impacting loyalty and repeat business. High scores indicate strong performance.
Las Iguana's demonstrates strong customer satisfaction, with an overall CSAT of 90%, a 1.1pp increase year-over-year. England shows the highest CSAT at 91%, while Scotland lags at 77%. CSAT peaked in April 2025 at 90.73 and varied during the observed months.
Average check indicates customer spending per visit, crucial for revenue forecasting and understanding pricing strategy effectiveness.
Las Iguana's average check is £35.4, up 1.1% year-over-year. England has the highest average check at £35.8, while Wales has the lowest at £29.7. The average check varied from £34.94 in April 2025 to £36.16 in May 2025.
Outlet count reflects brand reach and expansion strategy, indicating market penetration and growth potential in different regions.
Las Iguana's has a total of 53 outlets in the United Kingdom. England accounts for 46 outlets, Wales has 4, and Scotland has 3. This distribution highlights a strong presence in England, with fewer locations in Wales and Scotland.
Understanding competitors reveals the competitive landscape, informing strategies for differentiation and customer acquisition.
Las Iguana's top competitors based on cross-visitation are JD Wetherspoon (4.28%), Turtle Bay (4.19%), McDonald's (3.58%), Bella Italia (2.36%), and KFC (2.01%). These brands represent the alternative choices for Las Iguana's customers.
Traffic workload analysis helps optimize staffing and resource allocation during peak hours to enhance customer experience.
Las Iguana's experiences peak traffic between 17:00 and 19:00, with the highest workload at 18:00 (46.28%). Traffic gradually increases from 11:00, and drops sharply after 21:00. The restaurant is practically empty during the night hours.
Analyzing consumer segments informs targeted marketing and positioning strategies by understanding affinity insights for different groups.
Las Iguana's customer base shows higher affinity among women (145 index) and Gen Z (182 index) compared to the average consumer. Men (71 index) and Gen X (72 index) are underrepresented. These insights can guide tailored campaigns.