Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pepper Lunch is in the top 9% of brands
Sample of brands in the same percentile
See what factors influence Pepper Lunch performance in the United States and how they change over time
See what factors influence Pepper Lunch performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Pepper Lunch' competitors in the United States
An analysis of Pepper Lunch' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, showing its competitive strength and customer preference in the industry.
Pepper Lunch holds a leading position with a market performance of 91, placing it in the top 9% of brands in the Cafe & Restaurants industry in the United States. This percentile reflects strong customer preference and competitive advantage. Its performance peers are 6 Klicks Cafe, Cuppa Gatlin Cafe, Cranberry Resort Waterfront Bar & Grill, The Sturges Speakeasy, Sher-e-Punjab, elaichi co., all within a similar top-tier market position.
Customer satisfaction is crucial because it directly impacts brand loyalty, repeat business, and positive word-of-mouth referrals.
Pepper Lunch demonstrates high customer satisfaction, with an overall CSAT of 81%, marking a significant 23.5 percentage point increase year-over-year. In California, CSAT is 83%, showing a strong local performance and indicating successful customer engagement strategies. However, CSAT fluctuated during the period from April to June 2025.
Average check indicates how much customers spend per visit, reflecting menu pricing, customer spending habits and overall revenue generation.
The average check for Pepper Lunch is $27.6, a 19.4% increase year-over-year, indicating effective upselling or increased menu prices. In California, the average check is $18.2 USD. The average check varied from $17.5 in April to $30 in May and June 2025, suggesting potential seasonality or promotional impacts.
Tracking number of outlets reflects brand's expansion and market penetration, indicating growth and accessibility to customers.
Pepper Lunch has a presence in the United States with 3 outlets in California and 1 in Nevada. This distribution reflects the brand's current market reach. The absence of growth data suggests a period of stability in outlet numbers during the reported timeframe.
Understanding competitors' appeal helps refine strategies, identify opportunities, and maintain a competitive edge by catering to customer preferences.
Pepper Lunch's customers also frequently visit McDonald's (12.5%), Taco Bell (12.5%), Chick-fil-A (9.38%), Snooze, an A.M. Eatery (6.25%), and Jack in the Box (6.25%). These brands represent key competitors attracting similar customer segments, suggesting opportunities for Pepper Lunch to differentiate its offerings and loyalty programs.
Analyzing traffic workload by hours informs staffing, inventory management, and promotional timing, optimizing efficiency and customer experience.
Pepper Lunch experiences peak traffic workload between 11:00 AM and 9:00 PM, with the highest activity around 7:00 PM (61.68). There is no traffic between 10:00 PM and 11:00 AM, indicating late morning as the opening time and potentially earlier closing time. Understanding these peak hours enables targeted marketing and staffing strategies.
Understanding consumer segments enables targeted marketing and positioning strategies to effectively engage and retain key customer groups.
Pepper Lunch's customer base shows a higher affinity towards women (index of 97) compared to men (index of 103). Among generations, Gen X is overrepresented (index of 127), while Gen Y (index of 92) and Gen Z (index of 84) are underrepresented. These affinities provide insights for tailoring marketing towards Gen X and women.