Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Burger King performance in the Indonesia and how they change over time
See what factors influence Burger King performance in the Indonesia and how they change over time
Available by subscription
Available by subscription
An analysis of Burger King' competitors in the Indonesia
An analysis of Burger King' competitors in the Indonesia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference.
Burger King in Indonesia has a market performance percentile of 99, indicating a leading position in the Cafe & Restaurants industry. This shows strong customer preference relative to competitors such as Hachi, Sambal Bakar Indonesia, Labbaik Chicken, Richeese Factory, Pepper Lunch, and Pizza Hut.
Customer satisfaction is crucial as it reflects customer loyalty and directly influences brand reputation and revenue.
Burger King's overall customer satisfaction in Indonesia is 92%, a slight decrease of 1 percentage point year-over-year. Satisfaction varies by region, with Sumatra showing the highest at 95% and Lesser Sunda Islands the lowest at 81%, indicating regional differences in customer experience.
Average check indicates how much customers spend per visit, reflecting pricing strategy and customer spending habits.
The overall average check for Burger King in Indonesia is 66.2K IDR, showing a 6.5% increase year-over-year. Sulawesi has the highest average check at 80.6K IDR, while Sumatra has the lowest at 58.3K IDR, revealing regional spending variations.
Outlet count reflects brand reach and market presence, influencing accessibility and brand visibility for consumers.
Burger King has 96 outlets in Java, 14 in Sumatra, 10 in Lesser Sunda Islands, 6 in Sulawesi and 2 in Kalimantan, indicating Java as the region with the strongest market presence, while Kalimantan has the fewest.
Competitor analysis is important to identify key players and customer preferences and refine market strategies.
The top competitors for Burger King in Indonesia based on cross-visitation are Pizza Hut (6.24%), KFC (5.05%), Richeese Factory (4.49%), Starbucks (3.28%), and McDonald's (3.06%), indicating shared customer base and competitive landscape.
Analyzing traffic workload helps optimize staffing and resources during peak and off-peak hours for customer satisfaction.
Burger King's traffic workload in Indonesia peaks between 17:00 and 21:00, reaching a high of 67.57% at 19:00, and is lowest between 03:00 and 05:00, indicating specific hours need more attention.
Understanding consumer segments enables targeted marketing, improving engagement and relevance for various groups.
Burger King's consumer base in Indonesia shows a higher affinity among women (89%) and men (109%). Gen X (107%) has a higher affinity compared to Gen Y (98%) and Gen Z (93%). This shows focus to marketing efforts on man and Gen X.