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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pastelería Lety is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pastelería Lety performance in the Mexico and how they change over time
See what factors influence Pastelería Lety performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Pastelería Lety' competitors in the Mexico
An analysis of Pastelería Lety' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pastelería Lety, with a market performance of 99, is a leading brand in Mexico's Cafe & Restaurants industry. This high percentile indicates a strong market presence and customer preference relative to its competitors. Performance peers in the same percentile range include Proscenio, OK Pastelería, Almacén de Botellas, The Wings, i like pizza Escobedo, and Goguinara.
Customer satisfaction reflects brand perception, impacting loyalty and repurchase rates; driving growth via positive word-of-mouth.
Pastelería Lety's overall customer satisfaction is 48%, a decrease of 18.8 percentage points year-over-year. Satisfaction varies by state, with Nuevo León at 51% and Coahuila at 39%. This indicates a need to address factors impacting customer satisfaction to improve brand perception and loyalty. Recent CSAT data shows fluctuations, peaking at 50% in May 2025.
Outlet count reflects brand reach, impacting market saturation and customer accessibility; crucial for expansion strategies.
Pastelería Lety has 35 outlets in Nuevo León, 9 in Coahuila, 2 in Durango, and 1 in the State of Mexico. The concentration in Nuevo León suggests a strong regional presence, while other states offer expansion opportunities. This distribution impacts market reach and customer accessibility.
Competitor analysis reveals market dynamics, guiding differentiation and strategic positioning against key industry players.
Pastelería Lety's top competitors, based on customer cross-visitation, are KFC (13.79%), Burger King (6.90%), Carl's Jr. (6.90%), Tim Hortons (5.17%), and Little Caesars Pizza (5.17%). This indicates that Pastelería Lety's customers also frequent fast-food chains, highlighting potential areas for competitive differentiation and strategic positioning.
Traffic workload patterns reveal peak hours, enabling optimized staffing, inventory, and service delivery for enhanced efficiency.
Pastelería Lety experiences peak traffic workload between 8 AM and 8 PM, with the highest workload at 67.47% at 6 PM. There is no traffic from 9 PM to 7 AM. This indicates the need for optimized staffing and resource allocation during peak hours to ensure efficient service delivery.
Consumer segment analysis informs targeted marketing and positioning strategies based on gender and generational preferences.
Pastelería Lety's customer base has a high affinity with women(112), suggesting they are overrepresented compared to the average consumer. Men are underrepresented (92). Gen Y also show underrepresented affinity(88). These insights can inform targeted marketing and product strategies.