Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
OK Pastelería is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence OK Pastelería performance in the Mexico and how they change over time
See what factors influence OK Pastelería performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of OK Pastelería' competitors in the Mexico
An analysis of OK Pastelería' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
OK Pastelería in Mexico is a leading brand within the Cafe & Restaurants industry, securing a top 1% market performance percentile. This indicates strong customer preference relative to its peers like Almacén de Botellas, Proscenio, Pastelería Lety, Chicharronería Méndez Jr., Cluny, and Pollo Brujo, all positioned within the 90-100% performance range.
CSAT reflects customer happiness. Tracking it helps identify areas for improvement and strengthens loyalty, impacting brand perception and revenue.
OK Pastelería's overall customer satisfaction (CSAT) is 42%, a decrease of 12.8 percentage points year-over-year. In Jalisco, CSAT is 37%, with a significant decrease of 20.3 percentage points. This indicates a declining customer sentiment needing attention.
Average check reveals spending habits. Tracking this KPI helps optimize pricing strategies, promotions and understand customer purchase power.
OK Pastelería's average check is 206.6 MXN, reflecting a 13.9% decrease year-over-year. In Jalisco, the average check is 195.6 MXN, remaining stable. This suggests declining revenue per transaction requiring strategy adjustments.
Outlet count indicates market reach. Monitoring this KPI shows growth and coverage, important for brand accessibility and expansion strategies.
OK Pastelería has 35 outlets in Jalisco, 6 in Guanajuato, and 1 in Tamaulipas. Jalisco represents the vast majority of the brand's presence. There has been no growth during the analyzed period.
Competitor analysis helps refine strategies. By seeing who customers also visit, you can identify direct rivals and opportunities to differentiate.
OK Pastelería's customers also frequent Domino's Pizza (7.46%), Little Caesars Pizza (5.97%), KFC (5.97%), PINOCCHIO (4.48%) and Starbucks (4.48%). These brands represent key competitors in the broader food service market. This data helps tailor marketing and product strategies.
Traffic workload shows peak hours. Understanding visit patterns allows for efficient staffing, optimizing service, and improving customer experience.
OK Pastelería experiences peak traffic between 17:00 and 19:00, with a maximum workload at 18:00 (62.53). Traffic is minimal between 0:00 and 6:00. Resource allocation should align with these peak demand periods.