Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pastacup is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Pastacup performance in the Australia and how they change over time
See what factors influence Pastacup performance in the Australia and how they change over time
Available by subscription
Available by subscription
An analysis of Pastacup' competitors in the Australia
An analysis of Pastacup' competitors in the Australia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows Pastacup's foot traffic share, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Pastacup's Market Performance in Australia is at the 98th percentile, indicating a leading position. This means Pastacup captures more foot traffic compared to most Cafe & Restaurants brands. Performance peers include The Hub Gourmet Pizza Bar, Macelleria, Mandi Al Arabia Morley, Franquette Crêperie, Norman Hotel, and Stoneage Korean BBQ Hurstville.
Customer Satisfaction (CSAT) reflects brand loyalty and service quality, directly impacting repeat business and word-of-mouth referrals.
Pastacup's overall CSAT in Australia is 84%, a decrease of 6.6 percentage points year-over-year. In Western Australia, the CSAT is also 84% with the same decrease of 6.6 percentage points. This indicates a potential decline in customer happiness, requiring investigation into service and product quality.
Average Check indicates customer spending per visit. Monitoring it helps optimize pricing strategies and understand customer purchasing behavior.
Pastacup's overall Average Check in Australia is 28.6 AUD, showing a 2.3% decrease year-over-year. In Western Australia, the Average Check is also 28.6 AUD with no change. The decrease could be due to changed order patterns or successful promotion campaigns.
Number of Outlets signifies market presence and brand reach, reflecting expansion strategy and potential revenue streams.
Pastacup has 16 outlets in Western Australia, indicating its physical presence and market coverage in the region. The number of outlets affects brand awareness, accessibility, and overall sales potential.
Analyzing competitors reveals market dynamics, customer preferences, and areas for differentiation to gain a competitive edge.
Pastacup's top competitors based on cross-visitation are McDonald's (22.45%), KFC (14.29%), Hungry Jack's Burgers (10.20%), Guzman y Gomez (8.16%), and Chicken Treat (6.12%). These brands attract a portion of Pastacup's customer base, indicating shared customer interests or geographic proximity.
Traffic Workload shows peak hours, allowing optimized staffing, inventory management, and marketing efforts for maximum efficiency.
Pastacup experiences peak traffic between 11 AM and 9 PM, with the highest workload around 6 PM (61.23%) and 7 PM (60.99%). Very low workload from midnight to 10AM. These insights are valuable for optimizing staffing levels and resource allocation during peak and off-peak hours.
Understanding consumer segments enables targeted marketing by tailoring offers and messaging to resonate with specific groups for higher engagement.
Pastacup's customer base shows high affinity with women (126 index) and Gen Y (167 index). This means these groups are overrepresented compared to the average consumer, suggesting they engage more with the brand. Tailoring marketing towards these segments could further boost engagement and sales.