Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Paratha is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Paratha performance in the Pakistan and how they change over time
See what factors influence Paratha performance in the Pakistan and how they change over time
Available by subscription
Available by subscription
An analysis of Paratha' competitors in the Pakistan
An analysis of Paratha' competitors in the Pakistan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows a brand’s share of foot traffic, revealing its competitive strength and customer preference.
Paratha, with a market performance percentile of 99, is a leading brand in Pakistan's Cafe & Restaurants industry. This high percentile indicates a strong market position relative to competitors like Burger Lab, Mandi House, Asian Wok, Beef Smash, Chai Chatt, and Chunk N Cheese, who share the same percentile range.
CSAT measures customer happiness, directly impacting brand loyalty and revenue. Tracking CSAT helps refine service and meet customer needs.
Paratha has an overall customer satisfaction of 86%, a significant increase of 28 percentage points year-over-year. Islamabad Capital Territory shows the highest CSAT at 88%, with Punjab at 86%. The CSAT trend fluctuated between April and June 2025, peaking in June.
Average check reflects spending per customer. Monitoring it helps understand pricing strategy effectiveness and customer purchasing behavior.
Paratha's overall average check is 1.4K PKR, a slight decrease of 1.1% year-over-year. Islamabad Capital Territory has a higher average check of 1.6K PKR compared to Punjab's 1.4K PKR. The average check fluctuated slightly between April and June 2025.
Outlet count indicates brand reach and expansion. Tracking outlets helps assess market presence and growth strategy effectiveness.
Paratha has 10 outlets in Punjab and 2 in Islamabad Capital Territory. Punjab accounts for the majority of Paratha's outlets, indicating a stronger presence in that region. This shows where the company is focusing its investments.
Competitor analysis reveals market dynamics and opportunities. Understanding competitor visitation patterns informs strategic positioning.
Paratha's top competitors based on customer cross-visitation are KFC (14.58%), Cheezious (8.33%), Ranchers (7.64%), McDonald's (6.94%), and Savour Foods (6.94%). KFC has a significantly higher cross-visitation rate, suggesting it's a preferred alternative among Paratha's customers.
Traffic workload reveals peak hours, enabling optimized staffing and resource allocation for better customer service.
Paratha experiences peak traffic workload between 10 PM and 11 PM (hod 22-23), with the highest workload at 62.87. The lowest traffic workload is between 6 AM and 7 AM (hod 6-7), indicating slower business during those hours.
Consumer segment insights drive targeted marketing. Understanding gender and generation preferences improves ad relevance and ROI.
Paratha's customer base shows a high affinity with women (116 index) and Gen Y (142 index). Women and Gen Y are overrepresented in Paratha's customer base, suggesting high engagement or interest among these segments.