Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Pakistan and how they change over time
See what factors influence McDonald's performance in the Pakistan and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Pakistan
An analysis of McDonald's' competitors in the Pakistan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds a leading market position in Pakistan's Cafe & Restaurants industry, with a percentile of 99. This signifies that McDonald's captures a substantial share of customer traffic compared to its peers like Mei Kong, Tandoori Restaurant, Savour Foods, Broadway Pizza, Cheezious and Chaaye Khana. The data shows that company is in top 1% of brands.
Customer satisfaction (CSAT) reflects brand perception, influencing loyalty and repurchase rates, crucial for sustained growth and positive word-of-mouth.
McDonald's in Pakistan has an overall CSAT of 67%, a 1.8 percentage point increase year-over-year. Customer satisfaction varies by region, with Islamabad Capital Territory showing the highest CSAT at 75%, and Khyber Pakhtunkhwa the lowest at 38%. The graph shows the value changes within period from April 2025 to June 2025, peaking at almost 70% in April.
Average check is the average amount customers spend per transaction, indicating pricing strategy effectiveness and customer spending habits.
The overall average check for McDonald's in Pakistan is 2.2K PKR, with a slight decrease of 0.1% year-over-year. Punjab has the highest average check at 2.3K PKR. The graph shows the value changes within period from April 2025 to June 2025, with two peaks in May and June (~2.27K).
Outlet count indicates market penetration and expansion, showing brand's presence and accessibility to customers across regions.
McDonald's has a total of 72 outlets in Pakistan. The majority of outlets are located in Punjab (43), followed by Sindh (20), Islamabad Capital Territory (6), Khyber Pakhtunkhwa (2), and Balochistan (1).
Understanding competitors' cross-visitation helps refine marketing, identify potential collaborations, and improve customer retention strategies.
The top competitors for McDonald's in Pakistan based on customer cross-visitation are KFC (20.49%), Cheezious (8.05%), Savour Foods (5.43%), Tehzeeb Bakers (3.72%), and Domino's Pizza (3.43%).
Analyzing traffic workload by hour helps optimize staffing, manage inventory, and enhance customer experience during peak times.
Traffic workload for McDonald's in Pakistan peaks between 19:00 and 21:00 (7:00 PM - 9:00 PM), reaching 65.03% and 70.66% respectively. The lowest traffic occurs between 4:00 and 7:00, each with workload less than 5%.
Segment analysis enables tailoring products and messaging, improving engagement, and maximizing marketing ROI based on consumer demographics.
McDonald's customer base in Pakistan shows an over-representation of men (103%) and Gen X (174%) compared to the average consumer. Women are under-represented (82%) as well as Gen Y (74%). Gen Z shows over-representation, with index of 128%.