Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Burger Lab is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Burger Lab performance in the Pakistan and how they change over time
See what factors influence Burger Lab performance in the Pakistan and how they change over time
Available by subscription
Available by subscription
An analysis of Burger Lab' competitors in the Pakistan
An analysis of Burger Lab' competitors in the Pakistan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Burger Lab, with a market performance of 99%, is a leading brand in Pakistan's Cafe & Restaurants industry. This high percentile indicates a strong market position, suggesting Burger Lab captures a significant share of customer traffic compared to its competitors like Paratha, Mandi House, Asian Wok, Beef Smash, Chai Chatt, and Chunk N Cheese which have the same or a very similar position.
Customer satisfaction reflects customer loyalty and brand perception, directly impacting revenue and long-term growth.
Burger Lab has an overall customer satisfaction of 70%, a 0.5 percentage point increase year-over-year. Customer satisfaction varies by location, with Islamabad Capital Territory showing the highest satisfaction (79%) and significant growth (12.2pp), while Punjab shows the lowest satisfaction (59%) and a decrease (-11.6pp) indicating a need for focused improvement efforts there.
Average check reveals customer spending habits, reflecting menu pricing, customer affluence, and sales strategies effectiveness.
The overall average check for Burger Lab is 2000 PKR, a decrease of 3.1% year-over-year. Punjab has the highest average check at 2200 PKR, followed by Sindh at 2100 PKR. Islamabad Capital Territory has the lowest average check at 1700 PKR, suggesting potential regional differences in pricing or order sizes.
Outlet count indicates brand reach and market presence, crucial for accessibility and revenue generation across regions.
Burger Lab has the most outlets in Sindh (12), followed by Punjab (8), and Islamabad Capital Territory (3). This distribution shows a stronger presence in Sindh, with opportunities for expansion in Punjab and Islamabad.
Analyzing competitors helps understand market dynamics and identify opportunities to differentiate and capture market share.
Burger Lab's customers also frequently visit KFC (11.49%), McDonald's (6.90%), Ranchers (6.32%), Broadway Pizza (5.75%) and Pizza Max (5.75%). This cross-visitation data suggests these brands are Burger Lab's main competitors for the same customer base.
Traffic workload analysis identifies peak hours, enabling staffing optimization and service efficiency improvements.
Burger Lab experiences peak traffic between 6 PM and 10 PM, with the highest workload around 10 PM (62.56%). Traffic is significantly lower during early morning hours, indicating a need to adjust staffing levels accordingly. Traffic starts picking up around 11AM through the afternoon, reaching stable workload between 2PM-5PM
Understanding consumer segments helps tailor marketing efforts and product offerings to resonate with specific demographics.
Burger Lab's customer base shows a higher affinity among women, with an affinity index of 102, while for Men it is 100. The generational mix shows high affinity among Gen Z (400) followed by Gen X(136) and Gen Y(71), suggesting a need for targeted marketing strategies to attract and retain these key demographics.