Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Ranchers is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Ranchers performance in the Pakistan and how they change over time
See what factors influence Ranchers performance in the Pakistan and how they change over time
Available by subscription
Available by subscription
An analysis of Ranchers' competitors in the Pakistan
An analysis of Ranchers' competitors in the Pakistan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile is the brand’s share of foot traffic, revealing its competitive strength and customer preference.
Ranchers, with a market performance of 99%, is a leading brand in the Cafe & Restaurants industry in Pakistan. This percentile indicates a strong market presence, suggesting Ranchers captures a significant portion of customer traffic compared to competitors such as KFC, Pizza Max, Cheezious, Savour Foods, Mei Kong and McDonald's, all positioned at the same level.
Customer satisfaction (CSAT) reflects how well the brand meets customer expectations, impacting loyalty and future sales.
Ranchers has a high overall customer satisfaction (CSAT) of 91%, with a significant increase of 20.8 percentage points year-over-year. CSAT is highest in Khyber Pakhtunkhwa (97%), followed by Punjab (91%) and Islamabad Capital Territory (89%). The CSAT trend shows minor fluctuations between 90.24% and 92.32% from April to June 2025, indicating stable positive feedback.
Average check (transaction value) indicates customer spending habits, crucial for revenue analysis and pricing strategies.
Ranchers' overall average check is 2.3K PKR, a 16.5% increase year-over-year, suggesting increased customer spending. Punjab leads with an average check of 2.4K PKR. Islamabad Capital Territory follows with 2K PKR. Khyber Pakhtunkhwa shows 1.9K PKR. The average check amount shows fluctuations between 2141.82 PKR and 2460.09 PKR from April to June 2025.
Outlet count reflects brand reach and accessibility, crucial for market penetration and revenue generation.
Ranchers has a total of 19 outlets in Pakistan. The majority are located in Punjab (13), followed by Islamabad Capital Territory (4). Azad Kashmir and Khyber Pakhtunkhwa each have 1 outlet. This distribution indicates a strong presence in Punjab, with potential for expansion in other regions.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation.
Ranchers' customers also frequently visit KFC (9.19%), Cheezious (8.72%), Savour Foods (5.81%), McDonald's (5.35%), and Layers Bakeshop (5%). This cross-visitation data highlights the competitive landscape, suggesting these brands capture similar customer segments. It is important for Ranchers to analyze what is attracting the clients to competitors and adjust accordingly.
Traffic workload distribution informs staffing, resource allocation, and promotional timing for optimal service.
Ranchers experiences peak traffic workload between 6 PM (18:00) and 10 PM (22:00), with the highest workload at 10 PM (22:00) at 77.88%. Traffic is lowest between 2 AM (02:00) and 10 AM (10:00). This data suggests Ranchers should optimize staffing and promotions during peak hours to maximize customer service and revenue.
Consumer segment analysis enables targeted marketing, tailoring offerings to specific demographic groups for increased engagement.
Women (85 index) are slightly underrepresented, while men (103 index) show average affinity, indicating broad appeal across genders. Gen Z (200 index) is overrepresented, showing very high affinity for the brand. Gen Y (124 index) also exhibit high affinity, indicating a strong preference among younger generations.