Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the Pakistan and how they change over time
See what factors influence KFC performance in the Pakistan and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Pakistan
An analysis of KFC' competitors in the Pakistan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand strength via foot traffic share, crucial for competitive edge and understanding customer preference.
KFC Pakistan's Market Performance is at the 99th percentile, a leading position. This indicates a very high share of foot traffic compared to competitors like Pizza Max and McDonald's, showcasing strong customer preference and brand strength in the Cafe & Restaurants industry.
CSAT measures customer happiness, guiding improvements in service and offerings to boost loyalty and positive brand perception.
KFC Pakistan's overall customer satisfaction (CSAT) is 58%, a slight decrease of 0.8 percentage points year-over-year. Azad Kashmir shows the highest CSAT at 67% with Punjab following at 61%. Khyber Pakhtunkhwa shows the lowest CSAT at 43% with Sindh also exhibiting a CSAT decrease.
Average check reflects spending per visit, crucial for revenue insights and optimizing menu pricing and customer value strategies.
The overall average check for KFC Pakistan is 1.9K PKR, a slight decrease of 0.1% year-over-year. Khyber Pakhtunkhwa and Punjab show the highest average check at 2K PKR. Islamabad Capital Territory and Sindh show an average check of 1.9K PKR.
Outlet count indicates market reach and growth, reflecting expansion strategy and brand accessibility across different regions.
KFC Pakistan has 68 outlets in Punjab, signifying a strong presence. Sindh has 40 outlets, while Islamabad Capital Territory has 14. Khyber Pakhtunkhwa has 6 outlets, Balochistan 2, and Azad Kashmir 1, indicating varied regional coverage.
Competitor analysis identifies key rivals and customer overlap, informing strategies to differentiate and capture market share.
McDonald's is KFC Pakistan's top competitor with a 12.33% customer cross-visitation rate. Cheezious follows at 7.80%, Savour Foods at 5.10%, Domino's Pizza at 3.50%, and Broadway Pizza at 3.10%, highlighting shared customer bases.
Traffic workload reveals peak hours, guiding staffing and resource allocation for optimal service and customer experience.
KFC Pakistan experiences peak traffic workload between 6 PM and 10 PM, with the highest workload at 76.16% around 10 PM. Traffic is lowest in the early morning hours. This data informs staffing and operational planning.
Consumer insights enable tailored marketing by understanding demographics, optimizing engagement, and resonating with specific groups.
Women show 76% affinity and Men show 105% affinity, indicating a strong preference for KFC among both genders. Gen X affinity is 109%, Gen Y is 85%, and Gen Z is 107%, suggesting varied generational engagement.