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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Palacio is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Palacio performance in the Mexico and how they change over time
See what factors influence Palacio performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Palacio' competitors in the Mexico
An analysis of Palacio' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile indicates brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Palacio is a leading brand in Mexico's Cafe & Restaurants industry with a Market Performance percentile of 99. This signifies that Palacio captures a high proportion of customer traffic compared to its peers. Performance peers: La Dolce Vita, Xáloh. Amantes del café, Tacos Charly, Ohlala! Panadería Bistró, La Cocina del Bizco, La Picadita Jarocha Sucursal.
Customer satisfaction (CSAT) measures how well a brand's products or services meet customer expectations, impacting loyalty and brand reputation.
Palacio's overall customer satisfaction is 59%, a decrease of 1.5 percentage points year-over-year. CSAT in State of Mexico is 46%, a decrease of 10.5 percentage points. This indicates a potential decline in customer perception of the brand. Monitoring and addressing the reasons behind this decline are crucial for Palacio.
Tracking the number of outlets indicates brand expansion and market penetration, reflecting growth strategy and geographic reach.
Palacio has a total of 4 outlets across Mexico: 2 in Puebla, 1 in State of Mexico, and 1 in Veracruz. The presence in multiple states indicates geographic reach and brand presence across different regions, demonstrating stable brand awareness.
Identifying key competitors helps understand the competitive landscape, enabling strategic positioning and differentiation efforts.
The top competitors of Palacio, based on customer cross-visitation, are Starbucks (12.96%), Toks (10.19%), Kayser (6.48%), La Casa de Toño (6.48%), and The Cheesecake Factory (5.56%). This indicates the brands that Palacio customers also frequent, useful for strategic benchmarking.
Analyzing traffic workload by hour helps optimize staffing, manage inventory, and improve customer service during peak times.
Palacio experiences peak traffic workload between 8:00 AM and 8:00 PM (hod 8-20), with the highest traffic between 9:00 AM and 3:00 PM (hod 9-15). Traffic significantly decreases after 9:00 PM. Optimizing operations during peak hours is essential to maintain customer satisfaction.
Understanding consumer segments by gender and generation enables targeted marketing and positioning strategies, improving engagement and ROI.
Women are overrepresented among Palacio's consumers (Affinity Index 109), indicating a higher-than-average affinity. Men are underrepresented (Affinity Index 94). Gen Y also exhibits high affinity(Affinity Index 176) . Targeting these segments with tailored marketing efforts could prove beneficial.