Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Hippopotamus is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Hippopotamus performance in the France and how they change over time
See what factors influence Hippopotamus performance in the France and how they change over time
Available by subscription
Available by subscription
An analysis of Hippopotamus' competitors in the France
An analysis of Hippopotamus' competitors in the France
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength, reflecting customer preference and competitive positioning within the Cafe & Restaurants industry.
Hippopotamus, with a market performance percentile of 99 in France, is a leading brand. This top 1% position indicates a substantial share of customer foot traffic and strong market presence compared to peers like Memphis - Restaurant Diner, O'Tacos, Au Bureau, Le Paradis du Fruit, Léon, and Quick, all positioned within the same top percentile.
Customer satisfaction highlights brand perception, driving loyalty and repeat visits, which are crucial for long-term success in Cafe & Restaurants.
Hippopotamus' overall customer satisfaction (CSAT) stands at 80%, with a 4.7 percentage point increase year-over-year. While Metropolitan France mirrors this overall satisfaction, Guadeloupe shows a higher growth. Martinique experienced a decline. Monitoring regional CSAT trends is crucial for tailored improvements.
Average check measures customer spending per visit, indicating pricing strategy effectiveness and customer value within the Cafe & Restaurants sector.
The overall average check for Hippopotamus is 37.3 EUR, a 3.2% increase year-over-year. Guadeloupe has a higher average check of 57.6 EUR. The average check saw slight fluctuations from April to June 2025, remaining relatively stable.
Outlet count reflects brand reach, showcasing market presence and accessibility to customers in the competitive Cafe & Restaurants industry.
Hippopotamus has 97 outlets in Metropolitan France. Additionally, there is 1 outlet in both Martinique and Guadeloupe. The concentration in Metropolitan France emphasizes the brand's primary market, with smaller presence in other regions.
Competitor analysis identifies key rivals, enabling strategic positioning and differentiation in the competitive Cafe & Restaurants landscape.
McDonald's leads in cross-visitation (8.83%) among Hippopotamus customers, followed by Burger King (4.27%), Buffalo Grill (3.81%), Au Bureau (3.41%), and KFC (2.41%). Understanding these co-visitation patterns can inform strategies to attract and retain customers more effectively.
Traffic workload analysis optimizes staffing and resource allocation, improving service efficiency during peak hours in Cafe & Restaurants.
Hippopotamus experiences peak traffic between 11:00 and 22:00, with the highest workload around 13:00. Minimal to no activity occurs between 1:00 and 10:00. The highest peak is at 13:00 with a traffic workload of 65.95.
Understanding consumer segments enables targeted marketing, aligning offerings with specific demographic preferences to enhance engagement in Cafe & Restaurants.
Women show a slightly higher affinity (102) compared to men (98). Gen X (104) and Gen Z (113) are overrepresented, indicating high affinity. Gen Y (99) are slightly underrepresented relative to the average consumer. Marketing should consider these segment preferences for targeted campaigns.