Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pollo Brujo is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pollo Brujo performance in the Mexico and how they change over time
See what factors influence Pollo Brujo performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Pollo Brujo' competitors in the Mexico
An analysis of Pollo Brujo' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals Pollo Brujo's competitive strength and customer preference, reflecting its brand share in Cafe & Restaurants industry.
Pollo Brujo is a leading brand, securing a top 1% market performance percentile. This indicates a dominant market standing relative to its peers in Mexico. Performance peers include Almacén de Botellas, Goguinara, Proscenio, The Wings, i like pizza Escobedo, El Camaron Guasaveño Fray de Servando with position 99.
Customer satisfaction reflects brand perception. Tracking CSAT helps Pollo Brujo understand and improve customer loyalty and identify areas for service enhancement.
Pollo Brujo's overall customer satisfaction (CSAT) is 78%, with a slight year-over-year decrease of 0.1 percentage points. In Yucatán, CSAT also stands at 78%, reflecting similar sentiments within the region. The CSAT trend shows some variability between April and June 2025.
Average check (MXN) reveals customer spending habits at Pollo Brujo. Monitoring this KPI is crucial for pricing strategies and revenue optimization.
The overall average check for Pollo Brujo is 172.9 MXN, reflecting a decrease of 17.8% compared to the previous year. In Yucatán, the average check is also 172.9 MXN. The average check fluctuated between April and June 2025, showing dynamic customer spending.
Outlet count indicates Pollo Brujo's market presence. Analyzing locations informs expansion strategies and measures brand reach across different regions.
Pollo Brujo has 30 outlets in Yucatán and 2 in Campeche. Yucatán represents the major distribution of outlets, showing a strong regional presence compared to Campeche. This distribution gives an insight of the brand coverage.
Identifying top competitors reveals Pollo Brujo's direct rivals. Understanding cross-visitation patterns informs strategies to enhance customer retention.
The top competitors for Pollo Brujo, based on customer cross-visitation, are Los Trompos (7.78%), Carl's Jr. (6.67%), Starbucks (5.56%), Domino's Pizza (5.56%), and KFC (5.56%). This data shows where Pollo Brujo customers also dine.
Traffic workload by hour indicates peak operational times. Understanding customer flow helps optimize staffing and resource allocation to match demand.
Pollo Brujo's traffic workload peaks between 12:00 PM and 3:00 PM, reaching its highest level at 2:00 PM (66.71%). The lowest traffic occurs between 4:00 AM and 8:00 AM. This shows peak hours and the need of staff to be on the location.
Analyzing consumer segments informs targeted marketing. Understanding gender and generational preferences enables personalized campaigns and product development.
Women are over-indexed (99) compared to the average consumer, while Men are also over-indexed (101). Gen X are significantly over-indexed (147), while Gen Y are under-indexed (70). This data is indicating what gender and generation like to visit Pollo Brujo.