Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Noodle Pack is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Noodle Pack performance in the Romania and how they change over time
See what factors influence Noodle Pack performance in the Romania and how they change over time
Available by subscription
Available by subscription
An analysis of Noodle Pack' competitors in the Romania
An analysis of Noodle Pack' competitors in the Romania
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Noodle Pack is a leading brand with a market performance percentile of 99, placing it in the top 1% of Cafe & Restaurants brands in Romania. This strong position demonstrates significant customer preference compared to its peers. Its performance peers include Rustic Inn Drajna, AUGUST rumenit, Shto, Vibe Fusion & Restaurant Sushi Cluj, Gyros Thessalonikis and La Ciotoianu, all within the same top percentile.
CSAT indicates customer loyalty and affects brand perception, influencing repeat business and word-of-mouth referrals.
Noodle Pack's overall customer satisfaction (CSAT) is 55%, a decrease of 10.7 percentage points year-over-year. In Cluj, the CSAT is 30%, also showing a decline of 2.4 percentage points. The CSAT trend shows fluctuations from April to June 2025, peaking in May. This suggests a need to investigate the factors causing the CSAT decline.
Average check shows spending habits, reflecting perceived value and potential revenue per customer.
Noodle Pack's overall average check is 47.7 RON, an increase of 7.9% year-over-year. In Cluj, the average check is 40.5 RON, with no change. The average check trend shows fluctuations from April to June 2025, peaking in June. Overall increase in average check means clients tend to order more expensive dishes, or add more dishes to the order.
Number of outlets indicates brand's reach and market presence, impacting customer accessibility.
Noodle Pack has a varying number of outlets across different counties in Romania. Cluj has the highest number of outlets (5), followed by Timiș and Iași (3 each). Constanța, Bihor, Prahova and Brașov each have 2 outlets, while Bacău, Dolj and Satu Mare each have 1. This distribution indicates a stronger presence in Cluj and Timis compared to other regions.
Competitor analysis reveals direct rivals and customer preferences, helping to refine strategies.
Noodle Pack's top competitors, based on cross-visitation, are KFC (15.79%), McDonald's (14.47%), Starbucks (7.89%), Popeyes Louisiana Kitchen (6.58%), and Spartan (3.95%). This indicates that customers who visit Noodle Pack also frequently visit these fast-food and cafe chains. This could mean, that Noodle Pack should analyze the prices and discounts with main competitors to gain the clients' love.
Traffic workload patterns identify peak hours, crucial for staffing and marketing effectiveness.
Noodle Pack's peak traffic workload occurs between 10:00 and 21:00, with the highest traffic around 13:00. Traffic is minimal from midnight to 9:00. These traffic patterns suggest that Noodle Pack is primarily a lunch and dinner destination. This should be considered during the creation of advertising campaigns.
Understanding segments informs marketing and positioning.
Noodle Pack's customer base shows a higher affinity towards women (109%) than men (94%). Among generations, Gen Z (154%) and Gen Y (117%) are overrepresented, while Gen X (58%) is underrepresented. Noodle Pack should consider focusing marketing efforts on Gen Z and Y and review the services for Gen X.