Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Nespresso is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Nespresso performance in the Spain and how they change over time
See what factors influence Nespresso performance in the Spain and how they change over time
Available by subscription
Available by subscription
An analysis of Nespresso' competitors in the Spain
An analysis of Nespresso' competitors in the Spain
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance is the brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Nespresso, with a Market Performance of 99 in Spain's Cafe & Restaurants industry, is a leading brand, positioned in the top 1%. This percentile reflects strong customer preference relative to peers like Preciados 33, Los Gómez Taberna, Carmela, k10 sushi, Beso Beach, and My Pasta Room - Restaurante Italiano Madrid, all at the same percentile.
Customer satisfaction (CSAT) is crucial because it reflects customer loyalty and the likelihood of repeat business and positive word-of-mouth referrals.
Nespresso's overall CSAT in Spain is 92%, a significant 16.8 percentage point increase year-over-year. Andalusia leads with 100% satisfaction, followed by Valencian Community (96%), Catalonia (90%), and Community of Madrid (88%). This indicates strong positive customer sentiment across key regions, with considerable growth in satisfaction levels.
Average check is the average amount spent per transaction, crucial for revenue insights and pricing strategy effectiveness.
Nespresso's overall average check in Spain is 48.5 EUR, a decrease of 20.3% year-over-year. Andalusia has the highest average check at 69.2 EUR. Other regions are Canary Islands (65.3 EUR), Community of Madrid (45.6 EUR), Catalonia (45.2 EUR) and Valencian Community (43.7 EUR). This decline suggests potential shifts in spending habits or promotional impacts.
Number of outlets indicates brand presence and market coverage, reflecting accessibility and growth strategy.
Nespresso has a total of 18 outlets in Catalonia, making it the region with the highest brand presence. Other regions are Community of Madrid (13), Valencian Community (7), Andalusia (5), Autonomous Community of the Basque Country (3), Galicia (3), Balearic Islands (2), Asturias (2), Canary Islands (2) and Region of Murcia (2). This distribution indicates a concentrated presence in key urban areas.
Competitor analysis identifies key players and customer preferences, enabling strategic positioning and competitive advantage.
The top 5 competitors for Nespresso in Spain, based on cross-visitation, are McDonald's (2.71), Starbucks (2.71), KFC (2.33), Saona (1.94), and Grosso Napoletano (1.55). This shows customers who visit Nespresso also frequent these brands, indicating shared customer segments and competitive overlap.
Understanding traffic workload by hours helps optimize staffing, manage resources, and enhance customer experience during peak times.
Nespresso experiences peak traffic between 11 AM and 7 PM, with the highest workload around 12 PM (55.57). Traffic is minimal during early morning hours (0-8 AM) and late evening (10 PM onwards). Operational adjustments, such as staffing and promotions, should align with these peak hours.
Understanding consumer segments informs targeted marketing, product development, and personalized customer experiences, enhancing brand relevance.
Nespresso's consumer base shows high affinity among women (index 105) and men (index 96). Generation X (index 128) and Generation Z (index 140) exhibit significantly high affinity, while Generation Y (index 75) shows a lower affinity. This data suggests targeted marketing strategies focusing on Gen X and Gen Z could be beneficial.