Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Saona is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Saona performance in the Spain and how they change over time
See what factors influence Saona performance in the Spain and how they change over time
Available by subscription
Available by subscription
An analysis of Saona' competitors in the Spain
An analysis of Saona' competitors in the Spain
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals competitive strength and customer preference, indicating the brand's share of foot traffic in the industry.
Saona holds a leading market position, ranking in the top 1% within the Cafe & Restaurants industry in Spain. This indicates strong brand preference. Performance peers like La Tagliatella, Foster's Hollywood, Carl's Jr., Popeyes Famous Louisiana Chicken, McDonald's and Telepizza share a similar percentile, reflecting intense competition at the top.
Customer satisfaction is vital as it reflects customer loyalty and drives repeat business, influencing long-term brand success and profitability.
Saona's customer satisfaction is high, with an overall CSAT of 89%, up 4.3 percentage points year-over-year. Castile-La Mancha shows the highest CSAT at 96%. The trend shows some fluctuations, dipping to 85.77% in June 2025, reflecting potential areas for service improvements.
Average check is a key revenue indicator, reflecting customer spending per visit and the effectiveness of pricing and menu strategies.
Saona's overall average check is 23.70 EUR, down 0.9% year-over-year. The Balearic Islands have the highest average check at 64.20 EUR. Average check fluctuated between 22.92 EUR and 24.15 EUR during the observed period.
Outlet count indicates brand reach and expansion strategy, impacting market penetration and accessibility for potential customers.
Saona has the most outlets in the Valencian Community with 27 locations. The Community of Madrid follows with 16 outlets. This distribution highlights Saona's concentration in specific regions within Spain, indicating strategic regional focus.
Understanding competitors is crucial for strategic positioning, identifying market threats, and optimizing offerings to maintain a competitive edge.
Saona's customers also frequent Burger King (2.22%), VIPS (1.58%), Hamburguesería Goiko (1.47%), Voltereta, Bienvenido (1.37%), and McDonald's (1.26%). Burger King has the highest cross-visitation rate, which indicates significant overlap between Saona's and Burger King's customer base.
Analyzing traffic workload helps optimize staffing and resource allocation, ensuring efficient operations during peak hours and improved customer experience.
Saona experiences peak traffic workload between 14:00 and 16:00, reaching 65.78%. There is also significant traffic between 20:00 and 22:00 reaching 35.06%. Traffic is minimal in the early morning hours, suggesting a need for operational adjustments.
Consumer segment analysis informs targeted marketing by tailoring strategies to the unique preferences and behaviors of different demographic groups.
Saona's customer base has a high affinity towards women (122 index) and Gen Z (142 index), while Men (82 index) and Gen X (79 index) are under-indexed, indicating lower relative engagement compared to the average consumer.