Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Nando's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Nando's performance in the Zimbabwe and how they change over time
See what factors influence Nando's performance in the Zimbabwe and how they change over time
Available by subscription
Available by subscription
An analysis of Nando's' competitors in the Zimbabwe
An analysis of Nando's' competitors in the Zimbabwe
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Nando's holds a leading market position in Zimbabwe's Cafe & Restaurants industry with a percentile of 99, placing it in the top 1% of brands. This indicates a very strong competitive position and high customer preference relative to peers like Mozambik, Steers, and KFC.
Customer satisfaction (CSAT) measures customer happiness. Tracking it helps to improve service quality and foster customer loyalty.
Nando's in Zimbabwe has a CSAT of 64%, a decrease of 3.6 percentage points year-over-year. The Harare region shows a lower CSAT of 53% with a 10 percentage point decrease, suggesting a need to address customer satisfaction issues in this area.
Outlet count reflects brand reach. Tracking outlet distribution informs expansion strategies and market penetration effectiveness.
Nando's has a total of 15 outlets in Zimbabwe, with 10 located in Harare, indicating a strong presence in the capital city. The remaining outlets are distributed across Midlands Province (2), Matabeleland North Province (1), Manicaland Province (1), and Bulawayo Province (1).
Competitor analysis helps identify top rivals and customer cross-visitation, informing competitive strategies and market positioning.
Nando's key competitors in Zimbabwe, based on customer cross-visitation, are KFC (34.33%), Steers (10.95%), The Jam Tree (5.97%), RocoMamas (5.47%), and Fairy Cafè (5.47%). KFC has a substantially higher cross-visitation rate, suggesting it is a primary alternative for Nando's customers.
Traffic workload shows peak hours. Understanding workload distribution by hour informs staffing and resource allocation for efficiency.
Nando's in Zimbabwe experiences peak traffic workload between 11:00 AM and 7:00 PM, with the highest workload occurring at 5:00 PM (66.65%). The lowest traffic is observed between midnight and 6:00 AM, suggesting reduced staffing needs during these hours.
Understanding consumer segments by gender and generation enables targeted marketing and positioning strategies.
Nando's customer base shows high affinity among women (116 index) and Gen X (157 index). Both Gen Z has the highest affinity index (383). This insight helps tailor marketing to resonate with these key demographic groups.