Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Fairy Cafè is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Fairy Cafè performance in the Zimbabwe and how they change over time
See what factors influence Fairy Cafè performance in the Zimbabwe and how they change over time
Available by subscription
Available by subscription
An analysis of Fairy Cafè' competitors in the Zimbabwe
An analysis of Fairy Cafè' competitors in the Zimbabwe
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates Fairy Cafè's competitive strength and customer preference by measuring its brand share of foot traffic in the industry.
Fairy Cafè's market performance is at the 98th percentile, indicating a leading position in the Cafe & Restaurants industry in Zimbabwe. This means Fairy Cafè captures a significant share of customer traffic. Performance peers include Saints 'n' Sinners, Gavas Restaurant, Café Nush Village Walk, Chop Chop, Smokehouse Bulawayo and KFC.
Customer satisfaction is essential for understanding customer loyalty and predicting future revenue trends.
Fairy Cafè's overall customer satisfaction (CSAT) is 50%, with a decrease of 34.2 percentage points year-over-year. In Bulawayo Province, CSAT is also 50%, reflecting a similar downward trend. This indicates a need to address potential issues affecting customer experience to improve satisfaction levels.
Tracking the number of outlets helps gauge brand reach and market penetration in different geographic areas.
Fairy Cafè has one outlet in Bulawayo Province and one outlet in Harare. The existence of one outlet in each location indicates limited but strategic coverage within key regions of Zimbabwe during the reporting period.
Competitor analysis identifies key players and customer preferences, informing strategies for differentiation and market share growth.
The top competitors that Fairy Cafè's customers also visit are Nando's (35.48%), KFC (25.81%), Smokehouse Bulawayo (22.58%), Epic Restaurant (12.90%), and Tin Cup Pub And Grill (9.68%). Nando's attracts the highest percentage of Fairy Cafè's customers, suggesting significant overlap in customer base and preferences.
Analyzing traffic workload by hours helps optimize staffing and resource allocation to meet customer demand effectively.
Fairy Cafè experiences peak traffic workload between 12:00 PM and 4:00 PM, with the highest workload around 1:00 PM (82.07%). Traffic gradually increases from 7:00 AM, peaks in the afternoon, and then decreases in the evening hours. The lowest traffic hours are from midnight to 6:00 AM.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies, improving marketing effectiveness.
Women show a high affinity (143 index) towards Fairy Cafè while Men are under-indexed (81 index). Gen X has a higher affinity (236 index). This suggests that Fairy Cafè resonates more strongly with women and Gen X consumers, but this is not to be interpreted as the number or percentage of users. Marketing can be focused on these segments.