Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
RocoMamas is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence RocoMamas performance in the Zimbabwe and how they change over time
See what factors influence RocoMamas performance in the Zimbabwe and how they change over time
Available by subscription
Available by subscription
An analysis of RocoMamas' competitors in the Zimbabwe
An analysis of RocoMamas' competitors in the Zimbabwe
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference.
RocoMamas holds a leading market performance position at the 99th percentile. This indicates a very strong competitive standing and high customer preference within Zimbabwe's Cafe & Restaurants industry. Performance peers in similar position include The Kitchen, The Jam Tree, The Lookout Cafe - Wild Horizon, Chicken Slice, The Three Monkeys, and Steers.
Outlet count reflects brand reach, market penetration, and expansion strategy, vital for understanding market presence and growth potential.
RocoMamas has a limited number of outlets in Zimbabwe: 3 in Harare and 1 in Bulawayo Province. This indicates a concentrated presence in specific regions, with potential for further expansion to increase market coverage.
Competitor analysis identifies key rivals, assesses market share, and pinpoints competitive advantages for strategic decision-making.
RocoMamas faces competition from KFC (38.10% cross visitation), Nando's (26.19%), Smokehouse Bulawayo (9.52%), The Jam Tree (7.14%), and Jongwe Corner Bar (7.14%). KFC and Nando's are prominent competitors, suggesting a need to differentiate RocoMamas.
Traffic workload analysis shows peak hours, helping optimize staffing, manage resources, and enhance customer experience during busy periods.
RocoMamas experiences peak traffic workload between 10:00 and 22:00, with a high point around 19:00. This information can be used to efficiently allocate staff and resources and manage customer flow to ensure service quality.
Understanding consumer segments by gender/generation helps target marketing and positioning strategies by affinity insights and consumer behavior.
RocoMamas' customer base shows a high affinity among women (74%) and men (112%). Additionally, Gen X (118%) and Gen Y (121%) segments over-index. This suggests that marketing efforts should be tailored to appeal to these key demographics.