Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
MyChef is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence MyChef performance in the Italy and how they change over time
See what factors influence MyChef performance in the Italy and how they change over time
Available by subscription
Available by subscription
An analysis of MyChef' competitors in the Italy
An analysis of MyChef' competitors in the Italy
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
MyChef's Market Performance is at the 99th percentile, a leading position. This indicates a high degree of customer preference compared to competitors in Italy's Cafe & Restaurants industry. Performance peers in the same percentile include Cantina e Cucina, I Love Poke, Ristorante Pizzeria Leon D'oro Riva, Foocaccia Food and Drink, Mic Ramen, and Eataly.
CSAT reflects customers' happiness with MyChef, directly influencing loyalty and likelihood to recommend, crucial for sustained growth.
MyChef's overall customer satisfaction (CSAT) is 59%, down by 1.1 percentage points year-over-year. CSAT varies by state, with Liguria showing the highest satisfaction at 77% and a growth of 11.6pp, while Tuscany is lowest at 48% with decrease of 0.5pp. Focus on states with declining CSAT is needed.
Average check reveals how much customers spend per visit, vital for revenue optimization and understanding spending behaviors.
MyChef's overall average check is 13.2 EUR, a 2.4% decrease year-over-year. Emilia-Romagna has the highest average check at 15.3 EUR. Tuscany has the lowest average check at 11.5 EUR. The decrease needs attention.
Outlet count indicates brand reach and market presence, a key factor in accessibility and overall revenue generation.
MyChef has multiple outlets across Italy. Lombardy has the most outlets with 6, followed by Tuscany and Piedmont with 4 each. Understanding the performance of outlets in each state is crucial for resource allocation.
Competitor analysis identifies top rivals, crucial for strategic positioning and understanding customer choices in the market.
MyChef's top competitors based on cross-visitation are Autogrill (42.54%), McDonald's (14.45%), Burger King (4.51%), Old Wild West (2.43%), and Sarni (2.43%). Autogrill has a significantly higher cross-visitation rate.
Traffic workload highlights peak hours, enabling efficient staffing and resource allocation to meet customer demand.
MyChef experiences peak traffic between 8 AM and 1 PM, with the highest workload around 10 AM (62.46%). Traffic is lowest in the early morning hours. Staffing should be optimized to match these workload patterns.
Understanding consumer segments allows tailored marketing, improving engagement and aligning brand messaging with customer preferences.
MyChef's customer base shows gender and generational skews. The affinity index for Women is 65, meaning it's under-indexed. Men are over-represented with an affinity index of 127. Gen X is over-represented (120), while Gen Y (72) and Gen Z (56) are under-represented.