Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Old Wild West is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Old Wild West performance in the Italy and how they change over time
See what factors influence Old Wild West performance in the Italy and how they change over time
Available by subscription
Available by subscription
An analysis of Old Wild West' competitors in the Italy
An analysis of Old Wild West' competitors in the Italy
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's competitive strength and customer preference in the cafe & restaurant industry.
Old Wild West in Italy holds a leading market performance at the 99th percentile, meaning it captures a significant share of foot traffic. Performance peers KFC, Burger King, Autogrill, Roadhouse Restaurant, Tonnarello, and McDonald's are in the same percentile range.
CSAT reflects customer loyalty and overall brand perception, impacting long-term success in the competitive market.
Old Wild West's overall customer satisfaction in Italy is 78%, a 3.1 percentage point increase year-over-year. Lombardy and Apulia show the highest satisfaction at 85%. There was a decrease in CSAT from April (80.59%) to June (73.63%) 2025.
Average check provides insights into customer spending habits and revenue generation potential for the brand.
The overall average check for Old Wild West in Italy is 24 EUR, down 1% year-over-year. Umbria has the highest average check at 28.3 EUR. Average check has fluctuated slightly from April (23.80 EUR) to June (23.95 EUR) 2025.
Outlet count indicates brand reach and market presence, crucial for accessibility and revenue generation.
Old Wild West has the most outlets in Lombardy (51), followed by Lazio (34) and Veneto (30). This reflects concentration of the brand's physical presence in northern Italy.
Understanding key competitors helps refine strategies, identify opportunities, and maintain a competitive edge.
McDonald's is the top competitor for Old Wild West in Italy, with a cross-visitation rate of 12.45%. Autogrill (6.25%), Burger King (3.52%), and Roadhouse Restaurant (2.49%) also see notable cross-visitation from Old Wild West customers.
Traffic workload analysis helps optimize staffing, promotions, and resource allocation based on peak hours.
Old Wild West experiences peak traffic between 12:00 and 21:00, with the highest workload around 13:00 (49.21%) and 20:00 (47.61%). Traffic is minimal during night hours.
Analyzing consumer segments allows for tailored marketing, improving engagement and brand resonance with key demographics.
Old Wild West's customer base shows a high affinity with women (95% affinity index) and men (104% affinity index). Gen X shows a high affinity (111% affinity index) while Gen Z has a lower affinity (86% affinity index).