Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Italy and how they change over time
See what factors influence McDonald's performance in the Italy and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Italy
An analysis of McDonald's' competitors in the Italy
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's foot traffic share, reflecting its competitive strength and customer preference within its industry.
McDonald's Italy holds a leading market performance at the 99th percentile. This indicates a very strong competitive position, capturing a high share of customer visits compared to peers like Autogrill, Burger King, Old Wild West, KFC, Roadhouse Restaurant and Tonnarello.
CSAT reflects customer happiness. Monitoring CSAT helps to improve services, retain customers, and understand brand perception.
McDonald's Italy has an overall customer satisfaction (CSAT) of 57%, a 2.5 percentage point increase year-over-year. Aosta Valley shows the highest CSAT at 82% with decrease by 12.7pp, while Abruzzo shows a notable increase of 22.2pp to 66%.
Average check is the typical amount spent per order, revealing purchasing habits and helping to optimize pricing strategies and promotions.
McDonald's Italy sees an average check of EUR 13.2, up 2.4% year-over-year. Molise has the highest average check at EUR 28.7. Trentino – Alto Adige/Südtirol shows EUR 15.4 average check.
Outlet count indicates brand reach. Monitoring outlet numbers helps to assess market presence and expansion efforts across regions.
McDonald's Italy has the most outlets in Lombardy (190), followed by Lazio (110). Emilia-Romagna has 72, Piedmont has 68 and Veneto 58 outlets. This distribution shows regional investment.
Competitor analysis spots market rivals. This helps to benchmark performance and refine strategies to gain a competitive advantage.
McDonald's Italy's top competitors by cross-visitation are Autogrill (9.50%), Burger King (4.88%), Old Wild West (2.87%), Roadhouse Restaurant (1.79%), and KFC (1.70%). Autogrill has much larger cross-visitation, than the others.
Traffic workload shows peak times, so staffing and resources can be managed, improving service during busy periods.
McDonald's Italy experiences peak traffic between 12:00 PM and 8:00 PM, with the highest workload at 1:00 PM (62.56%) and 7:00 PM (49.35%). Traffic is lowest between 3:00 AM and 5:00 AM.
Consumer segment analysis shows key customer groups, revealing the segments that make the most sense to focus marketing investments on.
McDonald's Italy has a customer base that is 82% women (affinity index below 100), and 114% men (affinity index above 100). By generation, Gen X has an affinity index of 109, Gen Y 95, and Gen Z 98.