Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Burger King performance in the Italy and how they change over time
See what factors influence Burger King performance in the Italy and how they change over time
Available by subscription
Available by subscription
An analysis of Burger King' competitors in the Italy
An analysis of Burger King' competitors in the Italy
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals a brand’s share of foot traffic, showing competitive strength and customer preference in the industry.
Burger King's Market Performance in Italy is at the 99th percentile, indicating a leading position. This places Burger King among the top 1% of brands, suggesting strong market presence and customer preference compared to its performance peers Autogrill, Old Wild West, McDonald's, KFC, Roadhouse Restaurant and Tonnarello.
Customer Satisfaction (CSAT) reflects how well a brand meets customer expectations, influencing loyalty and repeat business.
Burger King's overall CSAT in Italy is 72%, a 2.3 percentage point increase year-over-year, signaling improved customer sentiment. CSAT varies by region, with Friuli – Venezia Giulia leading at 83% (an increase of 18.1pp), while Apulia shows a decrease. Recent CSAT decreased from 74.28 in April to 64.86 in June 2025.
Average Check (transaction value) indicates spending per customer, reflecting pricing strategy and customer purchasing habits.
Burger King's overall average check in Italy is 14.2 EUR, a 2.3% decrease year-over-year, suggesting customers are spending slightly less per visit. The average check varies by region, with Sicily at 15.9 EUR and Lazio at 14.8 EUR. Recent average check decreased from 14.48 EUR in April to 14.18 EUR in June 2025.
Outlet count reflects brand reach, impacting market share, accessibility, and potential revenue streams.
Burger King has a varying number of outlets across Italy. Lombardy leads with 76 outlets, followed by Lazio with 56. Other regions have fewer outlets, like Sardinia and Apulia, each with 5. This distribution impacts brand accessibility across Italy.
Analyzing competitors reveals market dynamics, aiding in strategic positioning and competitive advantage.
McDonald's is the primary competitor for Burger King in Italy, with a cross-visitation rate of 18.30%. Other notable competitors include Autogrill (7.42%), Old Wild West (3.05%), KFC (2.45%), and Roadhouse Restaurant (2.22%). These cross-visitation rates suggest shared customer bases.
Understanding traffic workload helps optimize staffing and resource allocation for peak efficiency.
Burger King in Italy experiences peak traffic workload between 11:00 AM and 8:00 PM, with the highest activity between 12:00 PM (50.16) and 2:00 PM (60.61). Traffic is significantly lower during the early morning hours (0:00 AM to 7:00 AM).
Analyzing consumer segments allows for targeted marketing, enhancing relevance and campaign effectiveness.
Burger King's customer base in Italy shows affinity skews in gender and generation. Women are overrepresented (85 index) and Men are highly overrepresented (112 index). Gen Z show high affinity with a value 125, while Gen Y are also highly overrepresented (106 index) and Gen X are underrepresented (91 index).