Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Mr.Pizza is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Mr.Pizza performance in the Portugal and how they change over time
See what factors influence Mr.Pizza performance in the Portugal and how they change over time
Available by subscription
Available by subscription
An analysis of Mr.Pizza' competitors in the Portugal
An analysis of Mr.Pizza' competitors in the Portugal
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mr.Pizza holds a leading market position in Portugal's Cafe & Restaurants industry, with a percentile of 99. This indicates strong brand preference. Performance peers include O Coreto, Zé da Tasca, Vila north 77, Museu da Cerveja, Yak Ramen and Cantinho do Avillez.
CSAT reflects customer contentment, directly impacting loyalty, repurchase rates, and brand reputation in the competitive restaurant sector.
Mr.Pizza's overall customer satisfaction (CSAT) is 72%, a 6.4 percentage point decrease year-over-year. CSAT varies across counties, with Santarém (86%) and Leiria (82%) showing the highest satisfaction and growth, while Braga experienced a significant decrease.
Average check reflects spending per visit, indicating pricing strategy effectiveness and customer purchasing behavior at Mr.Pizza.
Mr.Pizza's overall average check is 11.2 EUR, a 5.6% increase year-over-year. Lisbon has the highest average check (12.2 EUR). While most counties show a 12 EUR average check, Leiria's is slightly lower at 11.5 EUR.
Outlet count indicates brand reach and expansion strategy, reflecting investment and growth potential in the restaurant market.
Mr.Pizza has a total of 50 outlets in Portugal. The distribution is heavily concentrated in Lisbon (15 outlets), followed by Leiria (8). Other regions like Porto, Coimbra, and Aveiro have fewer locations. This highlights key regions for Mr.Pizza.
Identifying key competitors aids strategic positioning, highlighting direct rivals and areas for differentiation in the restaurant industry.
Mr.Pizza's top competitors based on cross-visitation are McDonald's (17.19%), Burger King (12.5%), KFC (3.65%), Pizza Hut (2.60%), and A Padaria Portuguesa (2.60%). McDonald's and Burger King have high cross visitation.
Traffic workload patterns reveal peak hours, enabling optimized staffing and resource allocation for enhanced customer service.
Mr.Pizza experiences peak traffic workload between 12:00 and 22:00, with the highest traffic at 20:00 (61.23). There is little to no traffic before 10:00. This data allows for optimized resource allocation during peak hours.
Consumer segments enable targeted marketing, tailoring strategies to engage specific demographic groups based on their preferences.
Mr.Pizza's consumer base shows a higher affinity among women (82%), while men (112%) also present high affinity. Gen Y (111%) and Gen Z (111%) have high affinity, while Gen X (95%) has under-indexed affinity.