Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Mr. Wish is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Mr. Wish performance in the United States and how they change over time
See what factors influence Mr. Wish performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Mr. Wish' competitors in the United States
An analysis of Mr. Wish' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mr. Wish's market performance is at the 97th percentile, indicating a leading position in the Cafe & Restaurants industry in the United States. This means Mr. Wish outperforms the vast majority of its competitors in terms of market share. Its peers at the same percentile include Olive and Thyme, Royal Barbecue Pizza, Nate's Seafood & Steakhouse, Pappas Restaurant and Sports Bar, Los Gauchitos, and The Jive Turkey.
Customer satisfaction reflects brand perception and loyalty, directly influencing customer retention and revenue.
Mr. Wish's overall customer satisfaction (CSAT) is 80%, a slight decrease of 1.5 percentage points year-over-year. Pennsylvania shows the highest CSAT at 86% with a 3 percentage points increase, while New York has a CSAT of 82% with a decrease of 2.9 percentage points. New Jersey's CSAT is 71%, showing the largest increase of 5.9 percentage points. The trend from April to June 2025 shows fluctuating CSAT, peaking in May.
The number of outlets indicates brand reach and market presence, reflecting expansion strategy and potential revenue streams.
Mr. Wish has 31 outlets in the United States, with the majority (14) located in Pennsylvania. New Jersey has 7 outlets, New York has 5, while New Hampshire, California, Texas, Washington and Minnesota each have 1 outlet. This distribution highlights Pennsylvania as a key market for Mr. Wish.
Identifying competitors helps refine market strategies and understand customer preferences within the competitive landscape.
Mr. Wish's top competitors, based on cross-visitation data, are McDonald's (16.36%), Kung Fu Tea (9.09%), Dunkin' (9.09%), Starbucks (5.45%), and Burger King (5.45%). This indicates that a significant portion of Mr. Wish's customers also visit these establishments, suggesting potential areas for competitive differentiation and targeted marketing.
Analyzing traffic workload reveals peak hours, enabling optimized staffing and resource allocation for enhanced customer service.
Mr. Wish experiences peak traffic workload between 11 AM and 8 PM, with the highest traffic around 5 PM. There is no traffic from midnight to 10 AM, indicating the stores are likely closed or have very limited early morning service. Staffing and resource allocation should be optimized to manage the high traffic workload during the afternoon and early evening hours.
Understanding consumer segments enables targeted marketing and personalized experiences, improving engagement and brand loyalty.
Mr. Wish's customer base shows higher affinity for women (index of 122) compared to men (index of 81). Among generations, Gen Y shows significantly high affinity (index of 161), while Gen X (index of 16) and Gen Z (index of 52) are under-indexed. This suggests targeted marketing towards women and Gen Y could be highly effective.