Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Mom's Touch is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Mom's Touch performance in the South Korea and how they change over time
See what factors influence Mom's Touch performance in the South Korea and how they change over time
Available by subscription
Available by subscription
An analysis of Mom's Touch' competitors in the South Korea
An analysis of Mom's Touch' competitors in the South Korea
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference.
Mom's Touch in South Korea holds a leading market performance at the 99th percentile in the Cafe & Restaurants industry, indicating it captures a significantly higher proportion of customer traffic compared to its peers. Peers like Flink, Apgujeong Restaurant The Giwa Korean Dining, Inamjang(Myeong-dong Branch), 5TO7, 샤브남바완남포점, and 다선칼국수 share the same or adjacent percentile range, suggesting a similar market position.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, repurchases, and brand image, crucial for long-term success.
Mom's Touch exhibits an overall CSAT of 61%, a decrease of 4.4pp year-over-year. CSAT varies by location, with Gyeonggi showing 75% satisfaction, an increase of 8.3pp. The CSAT trend decreased from 66.67% in April 2025 to 53.49% in June 2025, indicating a recent decline in customer satisfaction that warrants investigation.
Outlet count reflects brand reach and expansion, essential for market penetration and revenue growth, showing geographic footprint.
Mom's Touch has the most outlets in Gyeonggi (48), followed by North Gyeongsang (11), and South Gyeongsang (9). Other states have fewer outlets, indicating potential for expansion. The number of outlets in each state reflects its market presence.
Competitor analysis shows competitive dynamics and customer preferences, informing strategic positioning and differentiation efforts.
Starbucks (14.13%) is the most popular competitor for Mom's Touch customers, followed by McDonald's (10.87%) and BHC치킨 (8.70%). Burger King (7.61%) and Lotteria (5.43%) also attract Mom's Touch customers. Understanding these cross-visitation patterns helps Mom's Touch refine its strategies.
Traffic workload indicates peak hours and operational efficiency, enabling optimized staffing and resource allocation.
Mom's Touch experiences peak traffic between 10:00 AM and 8:00 PM, with the highest workload around 6:00 PM (66.50%) and 7:00 PM (61.53%). Traffic is minimal during early morning hours. Optimizing staffing during peak hours is crucial for efficient operations.
Consumer segment analysis guides targeted marketing by understanding demographics, enabling personalized and effective campaigns.
Mom's Touch sees Women(43%) underrepresented (negative delta) and Men(134%) overrepresented (positive delta). Gen X(76%) and Gen Z(83%) are underrepresented while Gen Y(121%) is overrepresented, suggesting a high affinity from Gen Y.