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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
MIXT Salads is in the top 4% of brands
Sample of brands in the same percentile
See what factors influence MIXT Salads performance in the United States and how they change over time
See what factors influence MIXT Salads performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of MIXT Salads' competitors in the United States
An analysis of MIXT Salads' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's share of foot traffic, reflecting its competitive strength and customer preference in the industry.
MIXT Salads, with a market performance of 96 in the United States' Cafe & Restaurants industry, holds a leading position. This indicates that MIXT Salads captures a significant portion of customer traffic compared to its competitors. Performance peers like James Ranch, Levant Coffee, A Toda Madre Mexican Kitchen, The Paper Bag, Elia Mediterranean Restaurant and Shorebird also share similar market performance.
Customer satisfaction (CSAT) measures how well a brand meets customer expectations, impacting loyalty and repeat business.
MIXT Salads shows an overall customer satisfaction of 83% which shows a decrease of 7.5 percentage points compared to the previous year. In California, the customer satisfaction is 82%, with a decrease of 9.5 percentage points. This indicates a potential need to address customer satisfaction concerns, particularly in California.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer value perception.
MIXT Salads shows an overall average check of 17.6 USD, up by 44.5% compared to the previous year. In California, the average check is 17.9 USD, showing no change compared to the previous year. This increase suggests customers are spending more per visit, which could be due to pricing adjustments or changes in order patterns.
Number of outlets indicates brand reach and expansion, influencing market presence and customer accessibility.
MIXT Salads has 18 outlets in California and 1 outlet in Texas. This distribution highlights a strong presence in California, suggesting a regional focus. Further expansion could increase brand visibility and market share in other regions.
Competitor analysis identifies key players and their customer overlap, informing competitive strategies and differentiation.
The top competitors for MIXT Salads, based on customer cross-visitation, include Chipotle Mexican Grill (11.11%), Starbucks (6.67%), Sprinkles (4.44%), Texas Roadhouse (4.44%), and McDonald's (4.44%). This indicates a shared customer base, suggesting that MIXT Salads customers also frequent these establishments.
Traffic workload by hours reveals peak and off-peak times, enabling efficient staffing and resource allocation.
MIXT Salads experiences its highest traffic workload between 12 PM and 1 PM, with peak values reaching 68.93. Traffic is minimal during early morning hours. This data informs staffing and resource management strategies to efficiently handle peak demand and optimize operations.
Understanding consumer segments allows for tailored marketing, improving engagement and brand resonance with different groups.
Women show high affinity towards MIXT Salads (99), while Men also show considerable affinity (101). Gen Z exhibits the highest affinity (291), followed by Gen Y (106). Gen X shows moderate affinity (44). This information can be used to tailor marketing and product offerings to each segment.