Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Sprinkles is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Sprinkles performance in the United States and how they change over time
See what factors influence Sprinkles performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Sprinkles' competitors in the United States
An analysis of Sprinkles' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Sprinkles holds a leading market position in the United States' Cafe & Restaurants industry with a performance percentile of 97.00, placing it in the top 3%. Its peers, including Bayt Almocha, The Penguin Drive-In, Georgia Boys BBQ, El Sabor Latino, Delicias de España and Casa Fiesta also share this high market position.
CSAT reflects customer happiness and loyalty, directly impacting brand reputation and repeat business. It highlights areas for improvement.
Overall customer satisfaction for Sprinkles is 64.00%, a decrease of 6.8 percentage points year-over-year. Satisfaction varies by location: California (77.00%) and Texas (76.00%) show strong positive trends, while Arizona (57.00%) and Florida (51.00%) have declined.
Average check indicates how much customers spend per visit, directly impacting revenue and profitability. It identifies pricing power and spending habits.
The overall average check for Sprinkles is $16.30, up 13.10% year-over-year. Average check is highest in Texas ($26.30) and $15.00 in Florida. This suggests higher spending per customer in Texas.
Outlet count indicates brand reach and market presence. Growth reflects expansion strategy and investment in new markets.
Sprinkles has 11 outlets in California, 7 in Texas, 2 each in Florida, Nevada and Utah, and 1 each in Arizona and District of Columbia. The greatest number of outlets are located in California.
Competitive analysis identifies key rivals and customer preferences, informing strategies to gain market share and improve offerings.
Sprinkles' top competitors based on cross-visitation are Salt & Straw (7.27%), Handel's Ice Cream (5.45%), Starbucks (5.45%), Blue Bottle Coffee (3.64%) and Dunkin' (3.64%). Salt & Straw sees highest amount of visitors also visiting Sprinkles.
Traffic workload identifies peak hours and demand patterns. Optimizing staffing and resources improves customer service and operational efficiency.
Sprinkles experiences peak traffic workload between 10:00 AM and 7:00 PM, with the highest activity at 1:00 PM and 2:00 PM. Traffic is significantly lower before 10:00 AM and after 8:00 PM.
Analyzing consumer segments helps tailor marketing strategies to resonate with specific demographics, improving engagement and conversion rates.
Sprinkles shows very high affinity (over-representation) among Women (index 149) and Gen Y (index 149). Men (index 59), Gen X (index 55) and Gen Z (index 46) are under-represented. Sprinkles is popular among female and Gen Y consumers.