Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Millie's Homemade Ice Cream is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Millie's Homemade Ice Cream performance in the United States and how they change over time
See what factors influence Millie's Homemade Ice Cream performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Millie's Homemade Ice Cream' competitors in the United States
An analysis of Millie's Homemade Ice Cream' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Millie's Homemade Ice Cream's MARKET PERFORMANCE is at the 98th percentile, positioning it as a leading brand. This indicates a strong market presence. Performance peers include Lucky Fish, El Nacho’s Cantina Mexican Restaurant and Bar, Burger Bodega, KAI Restaurant & Bar, Lupe's, and We Shuckin Southern Eatery.
Quantifies customer contentment, a key driver of loyalty and repeat business, impacting long-term brand success and revenue.
Millie's Homemade Ice Cream boasts an overall customer satisfaction (CSAT) of 91%, up by 5.6 percentage points year-over-year. Florida shows a CSAT of 94% (+6.8pp), while Pennsylvania has a CSAT of 90% (+5.3pp), indicating high customer loyalty across these key states.
Reveals brand's market reach and expansion, influencing accessibility and brand visibility, crucial for revenue growth.
Millie's Homemade Ice Cream has 12 outlets in Pennsylvania and 2 in Florida. This distribution highlights Pennsylvania as the primary market, with Florida representing a smaller portion of the brand's footprint.
Identifies key rivals and customer preferences, crucial for strategic positioning and competitive advantage in the market.
The top competitors of Millie's Homemade Ice Cream, based on cross-visitation, are Wendy's (8.54%), McDonald's (8.54%), Dunkin' (6.10%), Condado Tacos (4.88%), and Chick-fil-A (4.88%). This shows potential customers overlap and areas for competitive focus.
Shows traffic workload during the day, which helps businesses optimize staffing, manage resources efficiently, and improve customer experience.
Millie's Homemade Ice Cream experiences peak traffic between 6 PM and 7 PM (50.46%-52.82%). Traffic starts picking up around noon, reaching maximum workload in the evening hours, and then declining sharply after 9 PM.
Offers insights into customer demographics, enabling targeted marketing and product development for enhanced customer engagement.
Millie's Homemade Ice Cream has a high affinity with women (118 index) and Gen Y (136 index). Men (84 index), Gen X (66 index), and Gen Z (44 index) are under-indexed, indicating lower affinity compared to the average consumer.