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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Miguel's Jr. is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Miguel's Jr. performance in the United States and how they change over time
See what factors influence Miguel's Jr. performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Miguel's Jr.' competitors in the United States
An analysis of Miguel's Jr.' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference.
Miguel's Jr. is a leading brand with a market performance percentile of 99 in the United States' Cafe & Restaurants industry. This position indicates a strong market presence relative to its peers, such as District Taco, Burrito Shak, American Social, Island Shrimp Co, The Salt Lick, and Good Times Burgers & Frozen Custard, all within a similar top-tier performance range.
CSAT reflects customer happiness, directly impacting loyalty and revenue. Monitoring changes identifies areas for service improvement.
Miguel's Jr.'s overall customer satisfaction (CSAT) is 75% in the United States, with a 1.6 percentage point decrease year-over-year. In California, CSAT is also 75%. The CSAT dynamic data shows fluctuation between April and June 2025, indicating variations in customer satisfaction over time. The lowest satisfaction was in April, before increasing significantly in May.
Average check reveals spending habits, influencing revenue strategies. Tracking changes informs menu and pricing adjustments.
Miguel's Jr.'s average check is $16.00 USD, a 1.7% increase year-over-year. In California, the average check is $16.00 USD, showing a similar value. The dynamic data shows average check decreased between April and June 2025. The peak average check was in April.
Outlet count indicates brand reach, influencing market share. Monitoring growth informs expansion and investment strategies.
Miguel's Jr. has 23 outlets in California. This represents its current physical presence in the market. There is no data about growth for the number of outlets.
Understanding competitors helps refine strategies. Identifying frequently visited alternatives reveals key competitive threats and customer preferences.
Miguel's Jr.'s customers also frequently visit In-N-Out Burger (16.78%), McDonald's (16.10%), Del Taco (13.36%), Starbucks (9.93%), and Denny's (8.22%). These brands represent the top alternatives considered by Miguel's Jr.'s customer base.
Traffic workload reveals peak hours, helping optimize staffing and resource allocation for better customer service and efficiency.
Miguel's Jr.'s peak traffic workload occurs between 11 AM and 7 PM, with the highest traffic at 12 PM and 1 PM. Traffic is minimal between midnight and 7 AM. Staffing should be optimized during peak hours to manage customer flow.
Consumer segments guide targeted marketing. Understanding gender and generational preferences improves campaign relevance and effectiveness.
Miguel's Jr. shows high affinity with women (85%) and men (113%), Gen X (117%) and Gen Y (101%) and under-indexed presence with Gen Z (41%). This data suggests targeted strategies to engage and retain Gen X and Gen Y customers and grow affinity with Gen Z.