Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Russia and how they change over time
See what factors influence McDonald's performance in the Russia and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Russia
An analysis of McDonald's' competitors in the Russia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds a leading position in the Russian Cafe & Restaurants market with a market performance of 98.00, placing it in the top 2%. Peers like OMG Coffee, Pivaldi, Signora, Igloobar, Kaspiyka and Pro Brunch are in a similar range.
CSAT measures how happy customers are with a brand, revealing loyalty and areas for improvement in service and product quality.
McDonald's customer satisfaction in Russia is at 15.00%, a decrease of 23.40 percentage points year-over-year. The Central Federal District shows a CSAT of 6.00% with a decrease of 48.70 percentage points. CSAT has varied between 6.25 and 30.77 during the monitored months.
Outlet count shows a brand's reach. Monitoring it reveals expansion strategy and market coverage in different regions.
McDonald's has 34 outlets in the Central Federal District, 9 in the Volga Federal District, 8 in the Northwestern Federal District, 2 in the Siberian, Southern and Ural Federal Districts, and 1 in the Far Eastern Federal District.
Understanding key competitors and customer crossover helps a brand refine its strategy and capture market share.
The top competitors for McDonald's in Russia, based on cross-visitation, are Вкусно — и точка (62.50%), KFC (37.50%), Burger King (25.00%), Surf Coffee (12.50%), and Kafe Pluti (12.50%).
Traffic workload insights reveal peak hours. They help optimize staffing, manage wait times, and enhance the customer experience.
McDonald's in Russia experiences peak traffic workload between 12:00 PM and 6:00 PM, reaching a high of 65.87 at 3:00 PM. Traffic is lowest between 2:00 AM and 5:00 AM, bottoming out at 2.39 at 4:00 AM.