Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Burger King performance in the Russia and how they change over time
See what factors influence Burger King performance in the Russia and how they change over time
Available by subscription
Available by subscription
An analysis of Burger King' competitors in the Russia
An analysis of Burger King' competitors in the Russia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows the brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King in Russia holds a leading position with a market performance percentile of 99, placing it in the top 1% of brands. This indicates a strong market presence relative to its peers like Khachapuriya, Dodo Pizza, Sushi-Market, Dyushes, Молодёжь, and Zhishi Sushi, who share a similar high-performance range.
Customer satisfaction (CSAT) shows customer loyalty and is critical for brand reputation, influencing repeat business and positive word-of-mouth.
Burger King's overall CSAT in Russia is 42%, a 3.9 percentage point increase year-over-year. Regional CSAT varies, with the highest in Central Federal District (48%) and the lowest in Siberian Federal District (39%), showing geographical differences in customer perception.
Average check, reflecting how much customers spend per visit, shows pricing strategy effectiveness and the perceived value relative to competition.
The average check at Burger King in Russia varies by region. The Southern Federal District has the highest average check at 1.4K RUB, while the Siberian Federal District has the lowest at 927.3 RUB. Overall average check data shows fluctuations over the observed months.
Outlet numbers reflect brand reach and market penetration, crucial for accessibility and convenience, impacting revenue potential.
Burger King in Russia has a substantial presence, with the Central Federal District leading with 295 outlets. Distribution varies across regions, with fewer outlets in the Far Eastern and North Caucasian Federal Districts, indicating uneven market penetration geographically.
Identifying competitors shows the competitive landscape, revealing the most frequented alternatives for Burger King's customer base.
The top competitors for Burger King in Russia are Вкусно — и точка (30.95%) and KFC (22.62%), based on cross-visitation data. Dodo Pizza, Solnechnyy Den', and Tokio-City also attract Burger King customers, but to a lesser extent.
Traffic workload patterns show peak hours, showing staffing needs and operational readiness to meet customer demand effectively.
Traffic workload at Burger King in Russia peaks in the afternoon, specifically between 12:00 and 18:00, with the highest workload at 17:00 (62.79%). Traffic is significantly lower during the early morning hours, indicating varying demand throughout the day.
Understanding consumer segments by gender and generation is vital for targeted marketing and tailoring products to customer preferences.
Burger King's consumer base in Russia shows a gender mix with a higher affinity from Women (83) and Men (121). Gen Y has a high affinity (155), suggesting they are strongly represented among Burger King's customer base.