Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Вкусно — и точка is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Вкусно — и точка performance in the Russia and how they change over time
See what factors influence Вкусно — и точка performance in the Russia and how they change over time
Available by subscription
Available by subscription
An analysis of Вкусно — и точка' competitors in the Russia
An analysis of Вкусно — и точка' competitors in the Russia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Вкусно — и точка holds a leading position with a market performance percentile of 99, placing it in the top 1% of brands. This signifies a strong competitive advantage. Peers like KFC, Tokio-City, Zhishi Sushi, Pitstsafabrika, Tanuki and Dyushes are close.
Customer satisfaction is vital as it reflects customer loyalty and impacts brand reputation and future growth.
Overall customer satisfaction for Вкусно — и точка is 34%, a decrease of 3.1pp year-over-year. Satisfaction varies by region, with the North Caucasian Federal District showing the highest satisfaction (64%) and the largest growth (36.5pp), while Central Federal District has 31% with -7.6pp.
Average check indicates customer spending per visit, reflecting pricing strategy effectiveness and customer purchasing behavior.
The average check varies regionally, with the Siberian Federal District leading at 1.3K RUB. The Central Federal District has an average check of 988.1 RUB. The Volga Federal District is 906.5 RUB. The overall average check isn't provided.
Outlet count reflects brand reach and market penetration, indicating accessibility and growth strategy effectiveness.
Вкусно — и точка has the largest presence in the Central Federal District with 388 outlets. The Volga Federal District has 107 outlets. The Northwestern Federal District has 96 outlets. The Southern Federal District has 71 outlet.
Competitor analysis identifies key rivals and their market share, informing competitive strategies and differentiation efforts.
The top competitors for Вкусно — и точка, based on customer cross-visitation, are KFC (16.97%), Burger King (15.76%), Dodo Pizza (9.09%), Tanuki (3.03%), and Tokio-City (3.03%).
Understanding traffic workload helps optimize staffing, manage resources, and improve customer experience during peak hours.
Traffic workload peaks between 12:00 PM and 8:00 PM, reaching its highest at 6:00 PM (59.98%) and 7:00 PM (59.99%). The lowest traffic is between 3:00 AM and 5:00 AM.
Analyzing consumer segments by gender and generation helps tailor marketing strategies and improve customer engagement.
Women show a valueLabel of 85%. Men show a valueLabel of 117%. Gen X has a valueLabel of 118%, indicating high affinity. Gen Y valueLabel is 116%, showing high affinity. These insights can refine target audiences for campaigns.