Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the Russia and how they change over time
See what factors influence KFC performance in the Russia and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Russia
An analysis of KFC' competitors in the Russia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, reflecting competitive strength and customer preference in the Cafe & Restaurants industry.
KFC in Russia holds a leading position with a market performance percentile of 99, placing it in the top 1% of brands. This indicates a strong competitive advantage. Performance peers in a similar range include Вкусно — и точка, Pitstsafabrika, Tanuki, Tokio-City, Zhishi Sushi, and Dyushes.
Customer satisfaction (CSAT) is key for loyalty and growth, reflecting perceived value and service quality, thus influencing revisit rates and positive word-of-mouth.
KFC's overall CSAT in Russia is 44%, a significant 14.3 percentage point increase year-over-year. The North Caucasian Federal District shows the highest CSAT at 82%, while the Central Federal District shows the lowest at 40%. This suggests regional variations in customer perception of KFC.
Average check reflects customer spending per visit. Monitoring it helps optimize pricing and identify opportunities to increase revenue per transaction.
KFC's average check varies by region, with the North Caucasian Federal District reporting the highest at 1.6K RUB. The Ural Federal District shows the lowest at 952.90 RUB. There is no overall average check reported, so only regional data is presented.
Outlet count indicates market reach and brand accessibility. A broad network enhances convenience, driving sales and brand visibility across regions.
KFC has a substantial presence in Russia, with the Central Federal District leading with 393 outlets. The Volga Federal District has 147 outlets, and the North Caucasian Federal District has the fewest, with 23 outlets, showing geographical concentration.
Analyzing competitors reveals market dynamics and customer preferences. It informs strategic positioning and helps identify opportunities to gain a competitive edge.
The top competitors of KFC in Russia, based on cross-visitation, are Вкусно — и точка (14.89%), Burger King (10.11%), Golyy Shef (6.91%), Dodo Pizza (5.85%), and Кофемания (5.32%). This highlights the brands that KFC customers also frequent.
Traffic workload insights enable staffing optimization and marketing strategy alignment, ensuring adequate service during peak hours for maximum sales.
KFC experiences peak traffic workload between 11:00 AM and 8:00 PM, with the highest activity at 5:00 PM (65.59%). The lowest traffic occurs between 1:00 AM and 5:00 AM, indicating overnight opportunities and potential adjustments.
Understanding consumer demographics enables targeted marketing, tailoring products and promotions to specific groups, thereby enhancing engagement and brand relevance.
KFC's consumer base in Russia shows a high affinity towards women (81%), suggesting they are overrepresented. Men segment is 123%. Gen Y (155%) shows the highest affinity, indicating a significant preference for KFC among this generation.