Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Surf Coffee is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Surf Coffee performance in the Russia and how they change over time
See what factors influence Surf Coffee performance in the Russia and how they change over time
Available by subscription
Available by subscription
An analysis of Surf Coffee' competitors in the Russia
An analysis of Surf Coffee' competitors in the Russia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
MARKET PERFORMANCE shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Surf Coffee holds a leading position with a percentile of 99, placing it in the top 1% of brands in Russia's Cafe & Restaurants industry. This indicates a strong competitive advantage with significant customer traffic. Performance peers include Суши Love, Shourma, Zhar Pitstsa, SushiVesla, Tubatay, and PROСУШИ, all within a similar percentile range.
Customer Satisfaction (CSAT) measures how well a brand meets customer expectations, impacting loyalty and revenue growth.
Surf Coffee's overall CSAT is 67%, a decrease of 16.8 percentage points year-over-year, indicating a decline in customer satisfaction. Regionally, Southern Federal District shows 85% satisfaction, while Central Federal District is lower at 54%. The CSAT trend shows fluctuations over the months, peaking in May and then decreasing through June. Action is needed to improve customer experience in key regions.
Average Check reflects customer spending per visit, indicating pricing strategy effectiveness and customer value perception.
Overall average check data is not available for Surf Coffee. Regionally, Central Federal District shows an average check of 1K RUB, while Southern Federal District shows 694.1 RUB. Dynamic data indicates a decreasing trend in average check from April to June. Further investigation needed to understand overall average check trends.
Number of Outlets indicates brand's reach and market presence, influencing accessibility and brand awareness.
Surf Coffee has 73 outlets in the Central Federal District, representing the largest concentration. The Southern Federal District has 31 outlets, followed by Volga Federal District with 10. Northwestern, Ural, Siberian, and North Caucasian Federal Districts have fewer outlets, indicating varied regional market penetration.
Identifying competitors through cross-visitation patterns helps understand consumer choice and competitive landscape.
EGGSELLENT is the most frequently visited competitor by Surf Coffee customers (8.57% cross-visitation). Other key competitors include Pushkin, COSMIC LATTE, Ресторан Dhaba, and IL PIZZAIOLO (5.71% cross-visitation each). This data highlights direct competitors and opportunities to differentiate Surf Coffee's offerings.
Understanding traffic workload by hours helps optimize staffing and resource allocation to meet customer demand.
Surf Coffee experiences peak traffic workload between 11 AM and 7 PM, with the highest workload around 6 PM (53.08%). Traffic significantly increases starting at 8 AM, peaks during midday and evening, and declines sharply after 9 PM. This data informs optimal staffing and resource allocation strategies throughout the day.
Analyzing consumer segments informs targeted marketing and positioning strategies, optimizing customer engagement and ROI.
Women are overrepresented among Surf Coffee's consumers with an affinity index of 95.00, while men are 106.00. Gen Y demonstrates a high affinity (155.00), indicating a strong connection. Understanding these segments helps tailor marketing efforts and improve brand resonance.