Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Max's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Max's performance in the United States and how they change over time
See what factors influence Max's performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Max's' competitors in the United States
An analysis of Max's' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile indicates brand’s share of foot traffic, revealing its competitive strength and customer preference.
Max's has a Market Performance percentile of 99 in the Cafe & Restaurants industry in the United States, indicating a leading market position. This shows high customer preference compared to peers like CALI, Sequel Tea, The Chateau Restaurant, Nori Sushi, Anita's New Mexico Style Mexican Food, and The Peddler Steakhouse, all also at the 99th percentile.
Customer satisfaction reflects customer loyalty and brand perception, impacting repeat business and word-of-mouth referrals.
Max's overall customer satisfaction is at 74%, up 2.7 percentage points year-over-year. Customer satisfaction varies by state, with Virginia at 81% and California at 79% showing high satisfaction, while New Jersey shows a decrease with 61%. Recent CSAT trends show a fluctuation from 77.11 to 65.96 over three months.
Average check measures the revenue per transaction, reflecting pricing strategy and customer spending habits.
Max's overall average check is $55.30, up 8% year-over-year. The average check varies by state, with California at $62.40. Recent trends show fluctuation in average check values, ranging from $62.72 to $32.83 over three months.
Outlet count indicates brand reach and potential market penetration, influencing accessibility and brand visibility.
Max's has a varying number of outlets across different states. California has the highest number with 7 outlets. Hawaii and New Jersey each have 2 outlets, while New York, Texas, Guam, Virginia, and Illinois each have 1 outlet.
Competitor analysis identifies key rivals, revealing market dynamics and opportunities for differentiation and growth.
The top competitors for Max's, based on customer cross-visitation, are Jollibee (12.24%), McDonald's (8.16%), In-N-Out Burger (8.16%), Starbucks (5.10%), and Wendy's (5.10%). This indicates customers who visit Max's also frequent these establishments.
Traffic workload reveals peak hours, enabling optimized staffing and resource allocation for enhanced customer experience.
Max's experiences peak traffic workload between 11 AM and 7 PM, with the highest workload at 6 PM (56.96). Traffic is minimal from midnight to 9 AM. Workload gradually increases from 10 AM.
Understanding consumer segments enables targeted marketing, improving engagement and optimizing resource allocation for greater ROI.
Max's customer base shows a higher affinity towards women, with an index of 88, and men with an index of 110. Among generations, Gen X shows a high affinity with an index of 139. Gen Y is around average at 100, while Gen Z is under-indexed with a value of 57.