Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Marylou's Coffee is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Marylou's Coffee performance in the United States and how they change over time
See what factors influence Marylou's Coffee performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Marylou's Coffee' competitors in the United States
An analysis of Marylou's Coffee' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reflects brand's foot traffic share, revealing competitive strength and customer preference in the industry.
Marylou's Coffee's market performance is at the 98th percentile, indicating a leading position in the Cafe & Restaurants industry in the United States. The brand is a top performer, surpassing many competitors, including Carnitas Don Alfredo, Han Dynasty, La Morena Mexican Restaurant, Estia Taverna, Barracuda Taco Stand, and Fentons Creamery, all at the 98th percentile as well.
CSAT reveals customer contentment, impacting loyalty and brand advocacy, which is crucial for sustained business success.
Marylou's Coffee achieved a 68% overall customer satisfaction (CSAT), a significant 11.3 percentage point increase year-over-year. In Massachusetts, CSAT is 67%, also showing growth of 11.2 percentage points. CSAT fluctuated from April to June 2025, peaking in May, indicating varying customer experiences during this period.
Average check reflects spending per transaction, vital for revenue insights and pricing strategy optimization.
The overall average check for Marylou's Coffee is $11.8, showing a 37.5% year-over-year increase. In Massachusetts, the average check is $9 USD. Average check values varied between April and June 2025, reaching a high in May, indicating that promotions might be a good idea during the times when average check is lower.
Outlet count indicates brand presence and expansion, crucial for market reach and accessibility.
Marylou's Coffee has 34 outlets in Massachusetts and 5 in Rhode Island. This distribution highlights the brand's strong presence in Massachusetts, with further opportunity for expansion in Rhode Island or other regions.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and differentiation.
McDonald's (19.23%), Dunkin' (16.35%), Wendy's (9.62%), Panera Bread (7.69%), and Starbucks (7.69%) are the top brands that Marylou's Coffee customers also visit. This cross-visitation data suggests these brands are primary competitors, requiring attention for competitive positioning.
Traffic workload reveals peak hours, enabling optimized staffing and resource allocation for better service.
Marylou's Coffee experiences peak traffic workload between 6 AM and 18 PM, with the highest workload around 9 AM (65.41%). Minimal traffic occurs between 21 PM and 4 AM. These insights allow for optimized staffing and resource allocation to meet customer demand.
Consumer segments inform targeted strategies, aligning product offerings and marketing to specific demographics.
Women exhibit very high affinity (88% index) for Marylou's Coffee, whereas men exhibit (110% index). Gen X exhibit very high affinity (118% index). Gen Y is under-indexed (76% index). Gen Z is extremely overrepresented (208% index).