Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Martin's BBQ is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Martin's BBQ performance in the United States and how they change over time
See what factors influence Martin's BBQ performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Martin's BBQ' competitors in the United States
An analysis of Martin's BBQ' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Martin's BBQ holds a leading market performance at the 99th percentile. This indicates a strong competitive position, attracting a significant portion of customers. Performance peers include Pho Oh Yeah, Sabor Peruano 2, Pardon My Cheesesteak, Las Guitarras Mexican Restaurant, Señor Fiesta, and Gristmill River Restaurant & Bar, all positioned within the same high-performing range.
Customer satisfaction (CSAT) measures how well a company's products or services meet customer expectations. It directly impacts loyalty and revenue.
Martin's BBQ shows an overall CSAT of 77%, up 7.8 percentage points year-over-year, showing increased customer satisfaction. Florida leads with 79% CSAT (+5.9pp), while Puerto Rico has 72% CSAT (+7.9pp). Customer satisfaction saw peaks in May 2025.
Average check tracks the average amount spent per transaction, crucial for understanding revenue trends and customer spending habits.
Martin's BBQ's average check is $22, up 13.7% year-over-year. Florida has an average check of $23.8 USD, while Puerto Rico's is $19.5 USD. The average check varied slightly between April and June 2025.
Tracking the number of outlets indicates brand reach and expansion, reflecting growth strategy and market penetration efforts.
Martin's BBQ has 20 outlets in Puerto Rico and 2 in Florida. Puerto Rico represents the majority of the brand's current physical presence based on outlet count.
Identifying top competitors via cross-visitation highlights the competitive landscape and consumer choice preferences within the market.
Martin's BBQ's top competitors based on cross-visitation are McDonald's (14.50%), Burger King (10.50%), El Mesón Sandwiches (9.50%), Church's Texas Chicken (8.00%), and Wendy's (8.00%). These brands are frequently visited by Martin's BBQ customers.
Understanding traffic workload by hour helps optimize staffing and resource allocation during peak and off-peak periods.
Traffic workload at Martin's BBQ peaks between 11 AM and 2 PM, with the highest traffic at 1 PM (77.43%). Traffic is minimal during early morning hours (0-6 AM).
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies based on consumer affinity.
Martin's BBQ sees a higher affinity among women (101%) compared to men (99%). Gen Y shows a high affinity (116%), while Gen X is slightly under-indexed (99%).