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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Mamma Jamma is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Mamma Jamma performance in the Brazil and how they change over time
See what factors influence Mamma Jamma performance in the Brazil and how they change over time
Available by subscription
Available by subscription
An analysis of Mamma Jamma' competitors in the Brazil
An analysis of Mamma Jamma' competitors in the Brazil
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile reflects brand's foot traffic share, indicating competitive strength and customer preference in the industry.
Mamma Jamma in Brazil's Cafe & Restaurants industry is in the top 1% (leading). This signals strong market presence, high customer preference relative to competitors like Biergarten Pomerania, Estação Gastronômica Radial, Inazuma Sushi Itaim Bibi, La Crosta Forneria, Esfiha Imigrantes, and A Figueira Churrascaria.
CSAT measures customer happiness, directly impacting loyalty and revenue. Tracking CSAT helps identify areas for improvement and maintain a competitive edge.
Mamma Jamma's overall CSAT is 77%, a slight decrease of 0.5pp year-over-year. Northeast Region shows high satisfaction (91%, up 3.1pp), while the Southeast Region's CSAT is lower (75%, down 0.9pp). Focus should be on improving satisfaction in the Southeast.
Average check indicates customer spending per visit, crucial for revenue analysis. Monitoring trends helps optimize pricing and promotional strategies.
Mamma Jamma's overall average check is 112.1 BRL, up 6.7% year-over-year. The Southeast Region has the highest average check (113.9 BRL). The Northeast Region average check is 95.9 BRL. Analyze the causes behind value growth for each region.
Outlet count reflects brand reach and expansion. Tracking distribution helps assess market penetration and growth potential across regions.
Mamma Jamma has 12 outlets in the Southeast Region and 3 in the Northeast Region. The Southeast Region dominates Mamma Jamma's presence. Evaluate potential for expansion in the Northeast and other regions.
Competitor analysis helps identify key players and understand customer overlap, informing competitive strategies and market positioning.
Mamma Jamma's top competitors based on customer cross-visitation are McDonald's (8.5%), Outback Steakhouse (8.5%), Coco Bambu (4.5%), Burger King (3.5%), and Madero (3%). These brands represent key competition for customer traffic.
Traffic workload distribution reveals peak hours, allowing for optimized staffing, resource allocation, and improved customer experience.
Mamma Jamma experiences peak traffic between 11 AM and 10 PM, with the highest workload at 8 PM (53.47%), 9 PM (54.31%), and 10 PM (53.21%). Staffing and resources should be maximized during these peak hours.
Understanding consumer segments allows for targeted marketing, personalized offerings, and improved customer engagement based on demographic insights.
Mamma Jamma's customer base shows high affinity (overrepresentation) for Women (108 index) and Gen Y (113 index). Men are underrepresented (94 index). Marketing can focus on these consumer segments.