Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Maid-Rite is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Maid-Rite performance in the United States and how they change over time
See what factors influence Maid-Rite performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Maid-Rite' competitors in the United States
An analysis of Maid-Rite' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals competitive strength and customer preference, showing a brand's share of foot traffic in its industry.
Maid-Rite's market performance is in the top 1% percentile, indicating a leading position. This shows strong customer preference and a significant competitive edge compared to peers like Pantry Fried Chicken.
Customer satisfaction (CSAT) reflects customer loyalty and service quality, directly impacting brand reputation and repeat business.
Overall CSAT for Maid-Rite is 74%, a 5.1 percentage point decrease year-over-year. Illinois shows the highest CSAT at 81% with a growth of 3.9 percentage points. Iowa shows 70% with a decrease of 4.2 percentage points.
Average check reflects customer spending per visit, indicating menu pricing effectiveness and customer purchase behavior.
The overall average check for Maid-Rite is $14.9, a 9.8% increase year-over-year. Iowa has the highest average check at $15.00. Illinois has the lowest average check at $14.40.
The number of outlets indicates brand reach and expansion, reflecting market penetration and growth strategy effectiveness.
Maid-Rite has 14 outlets in Iowa, 5 in Illinois, 3 in Missouri, and 1 in Minnesota, which shows the distribution and presence of Maid-Rite locations across these states.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategy and marketing efforts.
McDonald's has the highest cross-visitation rate with Maid-Rite customers at 16.51%. Dairy Queen and Culver's both have a cross-visitation of 6.42%, indicating they are also frequently visited by Maid-Rite customers.
Understanding traffic workload by hours helps optimize staffing and operations, enhancing customer experience and resource allocation.
Maid-Rite experiences peak traffic between 11 AM and 1 PM, with the highest workload at 12 PM (70.34%). Traffic is minimal from midnight to 6 AM.
Consumer segment analysis informs targeted marketing by understanding demographic preferences, optimizing brand messaging and relevance.
Women are overrepresented in Maid-Rite's customer base (Affinity Index 78), while men are highly overrepresented (Affinity Index 119). Gen X is overrepresented (Affinity Index 107), whereas Gen Y (Affinity Index 70) and Gen Z (Affinity Index 71) are underrepresented.